to shrink its landline customer attrition numbers, state owned telecom major Bharat
Sanchar Nigam Ltd (BSNL) is looking at plans to launch a new value added service
(VAS) every month for landline users.
to Kuldeep Goyal, chairman and managing director of BSNL, the company realised
that its landline average revenue per user (ARPU) has a dependence on VAS revenues,
which has lead it to come up with a plan to replicate all services available on
the mobile to landline
offers interactive voice recognition (IVR) based services, and would add more
services to the existing portfolio.
also offers the latest ''triple play'' combination of voice, data and video services,
and has launched an IPTV service in Bangalore, Pune and Kolkata.
said, "Gradually we plan to launch this through a franchisee model in more
cities. In such a model, content providers willing to broadcast content approach
BSNL and use its infrastructure to do so. Chennai would have an IPTV service in
the next few months."
launched a personalised ring back tone service for its landline subscribers, branded
''BSNL Tunes'', along the lines of mobile ring tones. According to the company,
around 22 per cent of its landline subscribers in Chennai already have access
to the service, and its launch in cities would follow shortly.
questions from the media about BSNL''s spectrum efficiency in context of the current
subscriber linked spectrum allocation policy, Goyal said BSNL''s spectrum utilisation
was "on par" with that of other private companies, and it did not have
any surplus spectrum to surrender, if the policy was implemented.
has a customer base of 6.7 crore, which includes over 3.2 crore landline, 35 lakh
wireless local loop (WLL), and about 3 crore mobile subscribers.