The Wall Street Journal rates Bharti Airtel as India's most innovative company

New Delhi: Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal

Bharti Airtel was ranked as the most innovative in responding to customer needs in a survey conducted to determine Asia's 200 most-admired companies.

Commenting on this recognition  Manoj Kohli, President & CEO, Bharti Airtel said, "Innovation is way of life and a key part of our company's DNA. Bharti Airtel has always led the telecom revolution in this country but also led the innovations in the sector that have become industry benchmarks and delighted customers. We are very happy to have been recognized for our efforts."

In an editor's note, The Wall Street Journal said, "Innovation doesn't just mean bringing new products and services to a market. It also means anticipating customer needs, employing sophisticated approaches to customer service, and being good at coming up with creative ideas."

Talking about Bharti Airtel, The Wall Street Journal said, "India's largest mobile operator ..... created unique products for the Indian market and imported smart ideas from overseas, extending their reach into Indian society and raising standards of service."

On behalf of The Wall Street Journal, market-research firm Colmar Brunton conducted the survey among executives and other businesspeople in 12 Asia-Pacific countries.

Bharti Airtel Limited, a group company of Bharti Enterprises, is India's leading integrated telecom services provider with an aggregate of over 71.7 million customers as of end of June 2008, consisting of 69.38 million mobile customers. Bharti Airtel is structured into three strategic business units under the Airtel brand - mobile services, which provides mobile andfixed wireless services using GSM technology across 23 telecom circles; telemedia services that provides broadband and telephone services in 94 cities and is entering the IPTV and DTH segmentsand enterprise services and the enterprise business that provides end-to-end telecom solutions to corporate customers and national and  international long distance services to carriers.

Airtel's high-speed optic fibre network currently spans over 73,787 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. Bharti Airtel has been rated among the best performing companies in the world in the BusinessWeek IT 100 list 2007.