State-run Bharat Sanchar Nigam Ltd (BSNL) today announced plans to offer broadband data for as little as Re1 per GB, becoming the first to challenge Reliance Jio's 4G offer of Rs50 per GB offer.
BSNL, which is looking to hook new customers to its wireline broadband offering, today announced plans to launch a promotional unlimited wireline broadband plan that will allow subscribers to use up to 300 GB per month for as little as Rs249, which effectively translates into less than Re1 per GB download cost.
BSNL said that if customers use the plan continuously in a month, they can download up to 300 GB data by paying Rs249.
"Hence, per GB of data download cost comes out as less than Re1 per GB. After six months, customer will be migrated to one of the regular broadband plan based on the choice of the customer," BSNL said.
"BSNL is going to launch a very cost-effective and affordable promotional unlimited Broadband plan 'Experience Unlimited BB 249' from September 9, 2016," the telecom PSU said in a statement.
The plan will enhance customer wireline broadband experience and attract new users to BSNL broadband services, the corporation's chairman-cum-managing director Anupam Shrivastava said in a statement.
"Under this plan, customers can download unlimited Broadband data without bothering about any data limit in GB. BSNL shall offer 2 Mbps speed under this plan," the statement said.
Shrivastava added that BSNL is the only operator offering lowest per GB data download cost plan under broadband services in the country.
Reliance Jio, meanwhile said that against the prevailing market rate of Rs250 per GB, Jio's rates will be Rs25-50 per GB depending on data usage. Reliance Jio 4G services is targeting 100 million customers in the shortest time possible.