Apple to cut iPhone production by 10 per cent: report

Apple is planning to cut iPhone production by 10 per cent in the first quarter of 2017, according to a media report.

The news comes after Flurry, a Yahoo-owned research firm revealed earlier this week that the holiday season had been a big hit for Apple's iPhone and between 19 to 25 December, Apple's iPhone and iPad accounted for 44 per cent of all mobile activations which was much higher than that for Samsung.

"This is not the first time Apple has cut back on iPhone production as a similar event occurred this year in the January-March quarter. That cut in production was around 30 per cent," reported.

Apple's devices, last year, accounted for 49.1 per cent of all activations over the period even as Samsung last year accounted for 19.8 per cent of all activations.

There had also been reports of Apple planning to make iPhones in Bengaluru in association with Wistron, a Taiwanese OEM manufacturer for Apple with production to roll out by April 2017.

Meanwhile, Nikkei Asian Review reported that Apple was cutting production of the iPhone by around 10 per cent in the first quarter of 2017. According to , the daily Japanese publication, slower than expected sales of Apple's latest smartphone would see a reduction of output during the next three months.

According to commentators, this was not the first time that the iPhone maker had scaled back production of its flagship handsets. Last year saw the iPhone 6S and iPhone 6S Plus production scaled back in the first quarter of the year due to an abundance of units in the supply chain from over-estimated Q4 sales.