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Amazon to sell Apple TV and Google Chromecast devices

16 December 2017

Amazon will restart selling Apple TV and Google Chromecast devices, two video-streaming gadgets the e-commerce giant removed from its site two years ago thatcompeted with its own Fire TV products, CNET report.

"I can confirm that we are assorting Apple TV and Chromecast," an Amazon spokeswoman told CNET on Thursday, referring to the company's plans to stock up on the devices.

Amazon added product listing pages for the Apple TV and two versions of the Apple TV 4K, and the Google Chromecast and Chromecast Ultra. The gadgets are not available for sale as yet, but customers should expect they will be shortly.

According to commentators, Amazon's move should come as a relief to customers of all three tech titans, who might have felt the public disputes between the companies were hurting their interests.

They point out that the change might de-escalate mounting fights between Amazon and Google in particular, whose disagreements resulted in Google pulling YouTube from Amazon devices only last week.

Amazon is making deep inroads into Google's turf of online advertising while Google is moving into Amazon's territory of e-commerce and smart speakers, which might be the root cause of tensions between the two companies, according to commentators.

"We are in productive discussions with Amazon to reach an agreement for the benefit of our mutual customers," a Google spokesperson said Thursday. "We hope we can reach an agreement to resolve these issues soon."

Google said Apple TV and Chromecast were pulled from Amazon in late 2015, to prevent consumers from being confused and frustrated if they purchased streaming devices that did not offer a direct, convenient way to view Amazon Prime Video content.

The Apple impasse lasted until earlier this month with Amazon finally releasing a Prime Video app for Apple TV.

Commentators say, the Google situation is somewhat more interesting for two reasons, firstly Amazon Video still does not support the extremely popular Chromecast and second, Amazon and Google are locked in a standoff.

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