Tata Motors unveils Xenon pick-up at Moscow Motor Show Interauto 2007; to expand range
29 Aug 2007
Tata Motors today said that it plans to expand its product range offering for the Russian market, and is displaying the diversity and range of its products at the Interauto 2007, also known in the automotive trade as the Moscow Motor Show, with several of its products being showcased for the first time.
"Russia is a focus market in Tata Motors'' global growth strategy," said P M Telang, executive director, commercial vehicle business unit, Tata Motors. "It is the largest commercial vehicle market in Eurasia, and offers significant opportunities to those who deliver higher value to customers. We are looking at offering our customers the best value proposition, through both, our products and services."
After having introduced its light commercial vehicles, the company says it is exploring the possibility of entering various segments of medium and heavy trucks and buses over the next three years. It currently sells the LPT 613 trucks and LP 613 buses in Russia.
Over 700 Tata vehicles currently ply on Russian roads. Encouraged by the response to its products, Tata Motors is looking at expanding its range with improved applications, to reach out to and delight more customers and build a long-term relationship.
Tata Motors is currently displaying the Xenon 4x4 pick-up (crew cab), Ace mini truck, Hispano DIVO GT 3.5 bus, LP 613 bus, LPT 1618 trucks, Novus 6X4 Dumper, Novus 6X4 Tractor.
Of these, the Xenon 4x4 pick-up (crew cab) and Ace mini truck (both manufactured by Tata Motors in India), Hispano DIVO GT 3.5 bus (manufactured in Spain), LP 613 bus (manufactured by Tata Motors'' Russian partner - Volzhanin), LPT 613 truck applications (manufactured by Tata Motors'' Russian partner, AMUR), Novus 6X4 Dumper and Novus 6X4 Tractor (manufactured by Tata Daewoo, Korea) are being displayed for the first time in Russia.
G Shankar, head, international business, commercial vehicle business unit, Tata
Motors, says, "While our primary focus area in Russia will be the light commercial
vehicle product range, where we have proven ourselves in various world markets
(like South Africa, Italy, Spain and the Middle East) while competing with all
major international brands, we are looking at expanding our product range offering
in Russia over the next three years to include models from the medium and heavy
segment. Tata Motors and its associate companies are fully equipped to supply
our product range in accordance with Euro III emission norms by January 1, 2008
when Russia changes over to Euro III compliance."