Seagate leads Indian hard disc drive market: AC Nielsen study

By Our Convergence Bureau | 24 Dec 2003

Mumbai: Seagate Technology (www.seagate.com), the world''s leading supplier of hard disc drives, announced today that independent market research company AC Nielsen has named Seagate the No 1 marketshare leader in India based on its most recent industry report.

According to AC Nielsen''s findings, Seagate has emerged as the overwhelming winner with more than 60 percent marketshare for the personal and enterprise storage market segments in the July, August and September quarters of 2003, surpassing the runner-up, which achieved approximately 26-per cent marketshare.

According to Aushutosh Bhagwat, director of customised research at AC Nielsen: "Recent establishment of authorised service centres across India has played a key role in pushing the brand over the last quarter." According to him Seagate is the technology and market leader in India and has an established presence in both OEM and regular channel. "Seagate''s immediate competitor is still far from near."

In addition to the AC Nielsen report, Seagate''s leadership in India was further validated when the company garnered nearly 72-per cent marketshare, according to a recent survey (Emerging Market Census) conducted by Three Sixty Magazine / Channel Times across 100 key cities in India. In another survey by the same publication, Seagate outscores the competition to top the Channel Champion trophy ratings with an average rating of 73.43 points.

"An innovative warranty policy, backed with excellent channel-oriented programs, is the secret behind Seagate''s success in the hard disc drive space this year," Three Sixty Magazine quoted. "The fact that it has won the channel champion title in the segment has justified its moves and confirmed that Seagate is on the right track."

"Seagate continues to be the vendor of choice for both assemblers as well as OEMs in India, demonstrating once again technology and market leadership that comes with a strong brand," says Sharad Shrivastava, Seagate country manager for India. "Through technology ownership, innovation, operational excellence and tighter integration of its customer relationships, Seagate will continue to consistently deliver innovative and highly reliable products to market and align its business strategies to meet the needs of its customers in India and on a global basis."