Dainik Bhaskar to roll out Jammu edition
14 Oct 2010
Dainik Bhaskar Group on Tuesday said it will roll out its Jammu edition on 18 October, 2010.
The launch of the Jammu edition will augment the company's presence in north India and expand the pan-India footprint to 13 states through 51 editions, said Ashu Phakey, chief operating officer, Dainik Bhaskar Group, for the states of Chandigarh, Punjab and Haryana and also head of the Jammu project.
''We believe that Jammu, with a population of around 1.6 million, presents strong potential towards readership expansion. Through the launch of Dainik Bhaskar, we aim to address a readership penetration gap of around 454,000 (according to IRS 2010 R1 data) readers,'' Phakey said.
The Group had conducted pre-launch surveys to gauge the market by targeting 110,000 households and enterprises in Jammu district, segmenting the area into five regions.
The edition was designed based on feedback from the survey, the company said in a statement.
Other Hindi dailies in the Jammu market include Amar Ujala, Punjab Kesri and Dainik Jagran.
Dainik Bhaskar Group operates flagship newspapers Dainik Bhaskar, Divya Bhaskar, and Saurashtra Samachar.
