Bank of Baroda, Sundaram BNP in marketing partnership

Mumbai: Bank of Baroda (BoB) and Sundaram BNP Paribas Asset Management Company announced their strategic marketing partnership for the distribution of the Sundaram BNP''s products through BoB''s branches.

BoB general manager N Ramani and Sundaram BNP managing director TP Raman inked the strategic tie up agreement at Mumbai. According to Ramani, the strategic tie-up will see Bank of Baroda''s strong branch network and vast customer base enhance Sundaram BNP''s product reach.

Sundaram BNP AMC is a private sector player, and sees greater potential to grow in collaboration with banks, on account of the banking sector''s reach compared with the mutual fund industry in India.