When the numbers are crunchednews
07 April 2007

This sub-section of marketing is about market research, the behind-the-scenes activity that gives marketers a glimpse of how their (and their rivals') products and services are faring in the marketplace, what consumers really want, and what they should do to cater to their consumers.

Here's a list of reports on market research:

also see : Fighting near the peak of colour TV sales

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When the numbers are crunched