eBay launches a 'seller guide' to boost Indian exporters in international e-commerce

06 Dec 2023

eBay launches a 'seller guide' to boost Indian exporters in international e-commerce

In a strategic move to enhance cross-border e-commerce opportunities for Indian sellers, eBay, the global commercial giant, has introduced its inaugural ‘Seller Guide.’ This comprehensive handbook serves as a crucial tool for those venturing into international markets, providing a roadmap covering data on India-centric supply, onboarding procedures, promotion, and shipping strategies.

The guide, designed to ensure a smooth and successful seller e-commerce export journey, leverages eBay’s extensive customer insights accumulated over two decades and a vast database of billions of listings. The company aims to empower individuals and create economic opportunities globally, as stated in its official release.

Focusing on enabling cross-border trade for Indian small and medium-sized enterprises (SMEs and MSMEs), eBay facilitates business scaling in over 190 global markets. The guide delves into popular export categories, shedding light on growth trends and market demands for Indian sellers.


Key export categories and growth trends:

Luxury jewelry: 

eBay India has reported a significant 35% growth rate in 2022 for luxury jewelry, including bracelets and diamond necklaces. The demand primarily originates from the USA, UK, Australia, and Germany. Men’s jewelry emerges as a growing product line, witnessing 21% year-on-year growth in 2022.

Four-wheeler parts & accessories:

This category exhibits an impressive 50% growth rate in 2022, with popular products including bumpers, noise reduction reinforcements, headlight assemblies, pistons, and rings, along with tail light assemblies.

Heavy equipment & metalworking products:

Under this segment, categories like gauges, heavy equipment parts & accessories, and metalworking lathes have seen a 20% growth rate in India, driven by demand from key markets such as the USA, UK, Australia, and Germany.


In the furniture, home furnishing, and décor category, the demand for rugs has witnessed a commendable 10% growth in 2022.

Leather Jackets

Within the clothing, shoes, & accessories segment, leather jackets are experiencing a year-on-year growth of 10% in 2022 compared to 2021.

Ayurvedic Products & Herbal Remedies:

In the health care, beauty, and personal care category, aromatherapy, Ayurveda, herbal remedies, and homeopathy are garnering attention and witnessing demand from the USA, UK, and Germany. Ayurvedic products have seen a 15% growth rate for Indian sellers in 2022.


Vidmay Naini, General Manager of eBay’s Global Emerging Markets, expressed the company’s commitment to creating economic opportunities. As 2023 approaches, eBay is dedicated to propelling cross-border trade and contributing to the interconnected global economy. Naini affirmed eBay’s support for the government’s ‘Make in India’ and e-commerce export initiatives, anticipating a bright and prosperous future.

The eBay Global Shipping Program aims to simplify international shipping and logistics for retail exporters, offering multiple solutions at competitive pricing. eBay in India actively collaborates with policymakers and industry associations to build a valuable ecosystem for cross-border trade, fostering a supportive environment for Indian sellers.

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