New Delhi: Global Franchise
Architects (GFA) a Geneva, Switzerland, based group that builds, operates, and
franchises a portfolio of specialty food service brands in India like Pizza Corner
and Coffee World, has brought in yet another specialty food brand to India - "The
Donut Baker serves a range of innovative, high quality donuts and other bakeries,
along with a menu of premium coffees and juices.
first outlet for the brand was opened in Bangalore.
plans to open four more outlets in Bangalore by end of October, followed by the
pan-India expansion of the brand starting December 2007. Cities on the list for
the rollout include Chennai, Hyderabad, Pune and Mumbai.
on the occasion, Fred Mouawad, chairman and CEO, GFA said, "At GFA we manage
a portfolio of high quality brands focused on providing a great customer experience.
We are happy making history again in India by being the first International Donut
brand to open in the country. We are convinced that consumers will appreciate
the quality, variety, and the value of our donuts, and that "The Donut Baker"
will soon be a household brand across India."
the classic donut to specialty varieties, The Donut Baker will have a range of
over 47 donuts at the store. It aims to build a strong emotional connection of
trust and affinity with target customers, by producing and serving on a daily
basis a wide range of consistent high quality gourmet donuts and coffee.
Donut Baker donuts are made fresh daily from the master bakers who are trained
extensively on the product internationally. Flour is imported from Australia,
chocolates & fillings from Belgium, and vanilla from Cuba, The Donut Baker
uses ingredients from around the world.
on quality, Donuts that remain unsold within 8 hours of being produced are discarded.