labels: foods / beverages, marketing - general
The Donut Baker comes to Indianews
18 October 2007
New Delhi: Global Franchise Architects (GFA) a Geneva, Switzerland, based group that builds, operates, and franchises a portfolio of specialty food service brands in India like Pizza Corner and Coffee World, has brought in yet another specialty food brand to India - "The Donut Baker."

The Donut Baker serves a range of innovative, high quality donuts and other bakeries, along with a menu of premium coffees and juices.

The first outlet for the brand was opened in Bangalore.

GFA plans to open four more outlets in Bangalore by end of October, followed by the pan-India expansion of the brand starting December 2007. Cities on the list for the rollout include Chennai, Hyderabad, Pune and Mumbai.

Speaking on the occasion, Fred Mouawad, chairman and CEO, GFA said, "At GFA we manage a portfolio of high quality brands focused on providing a great customer experience. We are happy making history again in India by being the first International Donut brand to open in the country. We are convinced that consumers will appreciate the quality, variety, and the value of our donuts, and that "The Donut Baker" will soon be a household brand across India."

From the classic donut to specialty varieties, The Donut Baker will have a range of over 47 donuts at the store. It aims to build a strong emotional connection of trust and affinity with target customers, by producing and serving on a daily basis a wide range of consistent high quality gourmet donuts and coffee.

The Donut Baker donuts are made fresh daily from the master bakers who are trained extensively on the product internationally. Flour is imported from Australia, chocolates & fillings from Belgium, and vanilla from Cuba, The Donut Baker uses ingredients from around the world.

Focused on quality, Donuts that remain unsold within 8 hours of being produced are discarded.

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The Donut Baker comes to India