Dunkin’ Donuts eliminates artificial dyes from doughnuts

Dunkin' Donuts, the Canton, Massachusetts-based fast-food chain, has said that not only has it eliminated all artificial dyes from its doughnuts sold in the US, but parent company Dunkin' Brands Group also plans to remove artificial dyes from all beverages and food by the end of 2018 as well.

''We are pleased to start the New Year with exciting and important donut news for our guests. Eliminating artificial dyes from our donuts is an incredible milestone moment for a fun brand whose products are synonymous with bright, colorful confections,'' chief marketing officer Tony Weisman said via press release.

''After years of research and development, we are thrilled to be taking such a big step in providing guests with simpler ingredients while still delivering the delicious taste and vivid colors expected with our donuts,'' Weisman added. ''We look forward to sharing a sweet 2018 with more donut news and innovative new flavors in the months ahead."

But that is not the only thing which is being cut out either. The Boston Herald reports that Dunkin' plans to reduce its menu by 10 per cent across the US by mid-March.

The initiative does away with smoothies, select afternoon sandwiches, flatbread items, peach, caramel and mocha flavour coffee shots, some muffins and bagel and cream cheese combinations. The release states, the reduction hopes to speed up service and simplify preparation for Dunkin' staffers.

According to a company spokeswoman, Dunkin' donuts will taste and look the same, and the company just wanted to move to more natural ingredients.