Consumers are increasingly turning away from meat-based food in the wake of the horse meat scandal according to mirror.co.uk.
The site reported Asda, the UK's second biggest supermarket has confirmed falling demand for meat products due to the crisis.
Sales of meat-alternative brand Quorn have surged by 15 per cent and fish by 20 per cent.
According to Asda chief executive Andy Clarke, he had been ''shocked'' by the horse meat revelations.
The company scrapped huge quantity of 500g Beef Bolognese Sauce this month following tests revealing the presence of horse DNA.
It supermarket withdrew Freeza frozen beefburgers.
According to Clarke, the first thing the retailer did was to look inside its own organisation to identify if it had anything to be concerned about.