If its 7 pm, then its got to be Knorr Soup time, says Aaren Initiative's new OOH campaign for Knorr Soups, now running across various cities, including Mumbai, Delhi and Kolkata.
The television campaign with brand ambassador Kajol targets Indian mothers and kids, promoting soups as ideal snacks to quell pre-dinner hunger pangs.
The out of home has been designed for display at locations where the target consumer congregates, passes through regularly or purchases soup.
Aaren Initiative rolled out the new OOH campaign with the fresh communication of 7 pm Knorr Soup this winter.
The brief given to the agency was to gain high SOV with an extensive awareness campaign of high reach and frequency, focusing important junctions, high congregation points like railways and bus stops, as well residential areas.
The campaign was executed in three major regions - West, East and North, including the three metros Mumbai, Delhi and Kolkata. The Idea was to penetrate in the city and be visible at key touch points.