Bank of Baroda, Sundaram BNP in marketing partnership
17 Oct 2007
1
Mumbai:
Bank of Baroda (BoB) and Sundaram BNP Paribas Asset Management Company announced
their strategic marketing partnership for the distribution of the Sundaram BNP''s
products through BoB''s branches.
BoB general manager N Ramani and Sundaram BNP managing director TP Raman inked the strategic tie up agreement at Mumbai. According to Ramani, the strategic tie-up will see Bank of Baroda''s strong branch network and vast customer base enhance Sundaram BNP''s product reach.
Sundaram
BNP AMC is a private sector player, and sees greater potential to grow in collaboration
with banks, on account of the banking sector''s reach compared with the mutual
fund industry in India.
