Tata Global Beverages acquires Australian coffee company Bronski Eleven
20 May 2014
Tata Global Beverages (TGB) today announced that its UK-based subsidiary has acquired Australian coffee company Bronski Eleven Pty Ltd.
TGB did not reveal the financial terms of the deal, but said that the investment is in line with its vision to become a leader in natural beverages - tea, coffee and water.
Bronski Eleven conducts coffee business under the MAP brand, which has a significant presence in the R&G (Roast & Ground) coffee and in Pods (single service portions) category in Australia.
Map Coffee was formed in 2002 by supplying Australian cafes, restaurants and bars with a range of Italian roasted coffee.
In 2009, Map Coffee started to produce a range of quality coffee capsules and home appliances for the Australian market through retailers in the Asia Pacific region.
TGB, the world's second-largest branded tea company, which operates Starbucks cafés in India through a equal joint venture with the US-based iconic international coffee brand, is already present in the pods segment in the US through an agreement with Green Mountain Coffee Roasters' Keurig single serve machines for Eight O Clock Coffee.
It is also present in the single serve segment in Canada with Tassimo, for Tetley tea.
TGB, headed by Ratan Tata's successor Cyrus Mistry, is part of the global Tata Group and has an annual turnover of around $1.5 billion.
Its popular beverage brands include Tata Tea, Tetley, Himalayan natural mineral water and Eight O' Clock Coffee.