Sitel India inaugurates third contact centre in India

Hyderabad: ITeS company, Sitel India, a 50: 50 joint venture between Sitel Corp and Tata Group has announced the opening of a contact centre in Hyderabad. This would be its third contact centre in India the other two being in Mumbai.

The company plans to hire 1,000 people at the Hyderabad centre initially, and will also considering setting up a campus in the city, said Sitel Corp's chief operating officer Mike Nemer.

Addressing the media, Safir Adeni, CEO, Sitel India, said, "We have 297 people in Hyderabad at present and our initial target is to have 1,000 people at this centre within the next couple of quarters."

Apart from the centre in Hyderabad, the company employ 2,000 people at its two centres in Mumbai. Sitel has so far invested between $5.6 and $6.7 million (Rs250 and Rs300 million) in India since it entered the country in 2005.

Adeni said the company chose to set up a centre in Hyderabad because of its huge talent pool, cost-effective living, good infrastructure and supportive local government." Adeni added that the Andhra Pradesh government had approached the company for setting up a campus in Hyderabad, which the company was considering.

"We have already made investments of around Rs30 crore in Hyderabad and will make more investments in future," Adeni said.

The Hyderabad centre will focus on voice, BFSI and telecom sectors initially and will begin servicing more verticals gradually.

According to Nemur, Sitel Corp is a $1-billion company with 2,600 employees, 26,500 workstations and two million clients comprising Fortune 500 companies like Microsoft Inc, Philips NV, Dell Computers, Verizon and Mitsubishi Motors to name a few.