WB Turner launches new marketing campaign
12 June 2009
English movie channel WB Turner is out with a marketing campaign, aimed at building awareness and aspiration around the brand. The campaign targets 15-44 years SEC AB, young, urban, metro. It will leverage all platforms including outdoor and digital to maximise visibility.
Turner International India, a unit of Time Warner, is the arm of Turner Broadcasting System Inc (TBS) in charge of the sales and marketing of Turner's news and entertainment services in India and South Asia region.
Warner Brothers International Television Distribution, is the distribution arm of Warner Bros Entertainment. It is one of the biggest distributors of television programs, feature films, and animation film and serials.
WB's campaign creative duties were handled by M&C Saatchi; the campaign media planning and buying was done by OMD for mass media; Ogilvy Activation for outdoor and Interactive Avenues for digital.
The media vehicles used in the WB campaign include an outdoor campaign and an indoor branding rendition in leading multiplexes and other vantage points across key metros, and the digital campaign will encourage interactivity and engagement.
The WB campaign covers 50,000 sq.ft hoarding space, 20 million banner impressions and engagement at coffee shops, multiplex chains, DVD rental services, book stores, health clubs, branded lounges amongst others.
WB also sells the digital platform via its interactive website www.itsonWB.com that is dedicated to Hollywood fans.