SAS maximises profitability for retailers

Mumbai: SAS, the leader in business intelligence, today introduced SAS retail intelligence solutions, a new suite of integrated software offerings that addresses three of the biggest challenges facing retailers. These solutions enable retailers to understand past customer behaviour and predict future buying patterns, determine the net profitability of products, and see the effectiveness of promotional campaigns across multiple channels.

Armed with these powerful insights, retailers can formulate and implement consistent business strategies and performance metrics across the organisation, improve customer service and maximise profitability.

"Despite being a $3 billion industry in India, retailing remains remarkably inefficient and volatility is the only constant," says Vivek Gokarn, MD and CEO, SAS India Pvt. Ltd. "The newest addition to SAS''s family of retail offerings, SAS retail intelligence solutions address this by providing retailers with the clarity required to optimise key profit drivers."

The four components of SAS retail intelligence solutions represent best practices from SAS''s nearly 30 years of experience helping retailers around the world solve these specific problems. At the heart of each solution is SAS''s expertise in data management and predictive analytics, essential in enabling retailers to reduce their dependence on gut instinct and year-over-year histories. Underlying the entire suite is the SAS retail intelligence architecture, an "out of the box" enterprise-wide data model that contains customer, retail outlets, supply chain and transaction information (down to the SKU level). By reducing implementation time and project risk, SAS'' unique architecture speeds retailers'' ROI.