Looking to corner a substantial chunk of the estimated Rs38,000 crore health
and medical products market and the Rs16,000 crore personal and beauty care products
market, Reliance Retail, which kicked off its Wellness format at Hyderabad about
a week ago, has put in place a plan to start 1,200 such outlets across 51 Indian
cities in three years.
company is looking to secure at least 10 per cent of the this Rs54,000-crore market.
However, adopting a slow take off strategy, the retail major intends to go easy
during the current year, with about 20 stores that will help its in studying the
response, according to Ninu Khanna, president and chief executive officer of Reliance
Retail''s wellness and FMCG quadrants.
Wellness is the fifth retail format from Reliance Retail, the other four being
Reliance Fresh, Reliance Digital, Reliance Mart and Reliance Trends. The Wellness
format will see a roll out in Bangalore, Mysore and Mumbai over the next month,
followed by Delhi, Jaipur and a few other cities in December.
retail chain will offer pre-emptive, curative and health and beauty solutions,
apart from the products that cater to these needs. It will also stock spa products,
such as Thalgo and H2O, apart from Arkopharma Nutrition, Neutrogena, and Muscletech
Sports Nutrition products, amongst others. It will also sell personal care and
beauty products, over the counter (OTC) health foods, and self-help medical and
Wellness also plans to provide optical and complimentary eye checkups to customers
walking into the store.