The naughty ad with Chitrangada Singh flirting with the Aliva brand of baked crackers seems to have caught everyone's attention. Frito-Lay, recently launched the TV campaign and is now taking the campaign to OOH and print media from tomorrow. The ad was created by JWT.
The television commercial's tagline of Thodi Sharafat, Thodi Shararat will be carried forward in other media platforms as well. The print campaign will be seen in all dailies and major magazines.
The OOH campaign will be splashed in all six metros.
With the launch of Aliva the company has created a new sub-segment of savoury crackers.
Aliva is a significantly differentiated product that has many firsts: four authentic Indian flavors, do good ingredients like wheat and lentils, an iconic shape and premium packaging.
It is available in four distinct Indian flavours Special Pindi Masala, Tomato & Roasted Spices, Mint Flavour with Herbs, and Original Salted using special local spices unique to different regions of the country.