Delhi: After taking initial steps to compete with
the runaway success of Honda City through its latest sedan
SX4, Maruti Udyog, the country''s largest car company is
planning to launch an even bigger car by 2009-10, which
will take on the likes of the Honda Civic.
after almost a decade and a half, the company will drive
into the sunset one of its oldest and most successful
models, the Esteem. The entry level sedan will be replaced
by a sedan version of the runaway success ''Swift'', sometime
According to sources, MUL has sounded its vendors to gear
up to supply components for its big car project. MUL is
also scheduled to launch a new compact car in 2009 that
would mainly cater to the European market, but plans are
afoot for its launch it in the domestic market as well.
to industry sources, the ''big car'' from MUL''s stable will
compete with cars in the A4 segment, which comprises the
likes of Honda Civic, Toyota Corolla and Skoda Octavia
Rider which come in a price bracket of Rs10-12 lakh.
plan to go to the next level is buoyed by the success
of its latest offering, the SX4 sedan, which has successfully
made a dent in the segment that was led by Honda''s City.
The big car foray is also in step with global plans of
Maruti''s parent company, Suzuki Motor Corp, which is seeking
an image makeover from a successful small car maker to
a car company with competence in bigger cars as well.
13 years of the launch of the Esteem, MUL has decided
it is time to bring the curtains down on the Esteem. The
new Swift sedan, which is expected in replacement is likely
to have both petrol and diesel engine variants, in keeping
with MUL''s diesel strategy.
owners can rest easy, as the company would continue to
provide service support the model, as it had done in the
past with other models that have been phased out.