Amidst virtual nationwide
protests against organised retail, the $4.5 billion Mahindra group, which yesterday
announced its retail plans (See: Mahindra
group to enter retail business) to focus on premium lifestyle stores selling
apparels, toys and furnishings.
Mahindra Retail, the new venture would operate under group company Mahindra Intertrade,
which has the roll out reportedly planned over a year.
to company sources, the Mahindra group has licences to distribute children''s apparel,
toys and furnishings of giants such as Walt Disney, Mattel, Lego and Woolworths''
Murti, executive vice chairman of Mahindra Intertrade terms it as the "natural
extension of the group''s existing business."
company also reportedly planning to introduce private labels in its stores.
to advertisements in a section of the print media, Mahindra Retail is already
on the look out for staffing its retail venture, seeking talent with 15 years
of experience in different fields such as project development and management,
business development, merchandising and so on.
beef up its logistical and distribution capabilities, Mahindra Logistics would
reportedly be made into a separate listed company.
Logistics has earmarked Rs400 crore for setting up greenfield warehouses across
the country, with plans for customised cold and dry warehouses and fruits and
vegetable processing centres for corporates in major cities, including Mumbai,
Pune, Bangalore, Hyderabad, Chennai, Kochi and Kolkata.
Mahindra group''s interests in the agriculture sector cover the export of fresh
produce under Mahindra Shubhlabh. Mahindra Agri Business is a group company reportedly
in talks with European supply chain companies to establish supply chain joint
ventures for international and domestic markets.
Agri Business has interests in contract farming, contract services, exports and