Mahindra & Mahindra (M&M), witnessing languishing
sales of one its oldest models, the Mahindra Classic,
has phased it out and replaced it with the Invader, a
utility vehicle based on the Bolero platform, M&Ms
urban utility vehicle.
officials say the company has chosen the Bolero platform
for the new model as it helped rein in costs to launch
the vehicle within the targeted price range.
vehicle will be manufactured at M&Ms Nashik
plant, where the Bolero and the Scorpio are made, for
operational and cost efficiency. The Invaders base
version comes with a 58bhp, DI-diesel engine and will
cost Rs 3.78 lakh ex-showroom Jaipur.
Invader has a shorter wheelbase than the Bolero, a wider
wheel track, and comes with a four-wheel drive option.
Later the company will also launch a petrol version.
vehicle has an enclosed forward cabin that helps installation
of an addition of AC and gives the feeling of a car. Its
rear portion has a soft-top cover; a fibreglass top option
is also available. The Invader will look much like the
Bolero, and will be available with two diesel options
Bolero currently sells 750-800 units per month. Over the
past few months, M&M has been phasing out vehicles,
experiencing declining sales with products based on the
is also planning to launch a petrol variant of the vehicle,
fitted with the Isuzu 1.8-litre engine that M&M is
authorised to manufacture, in three-four months. According
to company officials this vehicle will be for military
and police use in the northern parts of India, where diesel
vehicles have problems running in winters.
company is also looking at exporting the vehicle to neighbouring
countries and certain African markets. The company will
offer both two- and four-wheel drive versions of the vehicle.
The company, however, declines to reveal sales targets.
We have enough installed capacity to satisfy demand.
Invader will be launched in Jaipur, Chandigarh and the
four metros by mid-April 2003, followed by a national