The utility vehicle major Mahindra and Mahindra (M&M)
has introduced the Bolero Sportz, a sporty variant of
at Rs 4.88 lakh (ex-showroom), the Bolero Sportzs
standard features include air-conditioning and power steering.
However, it will be without other features like power
windows, central door locking and music system.
by a 72.5bhp, 2,498cc engine with a torque of 15.5 kgm
@ 2000 rpm, the Bolero is the first really urban vehicle
to be launched by M&M, traditionally known for making
rugged vehicles for rural and semi-urban usage.
The company has
been tying to make inroads into the urban market to counter
the Toyota Qualis, and this launch is part of its efforts
in that direction. Earlier this year, M&M re-launched
its double-cab pick-up, the Camper, and extended the Boleros
looks to the vehicle.
The Camper, with
a 2,523cc engine and able to handle a payload of more
than a tonne, is aimed at the rural and semi-urban market,
where it could also be used as a cargo carrier. Last year
M&M launched the MAXX, a fuel-efficient multi-utility
vehicle, designed to give maximum space to passenger models,
and is suited for rugged rural applications.
premium variant is its GLX model, which is powered with
a 2500cc, 72.5 brake horsepower (bhp), Euro II-compliant
engine and a five-speed gearbox. It costs Rs 5.49 lakh
and Rs 5.54 lakh for the heater-fitted option (ex-showroom
In the April-October
period this year, the Boleros sales rose to around
4,500 units from about 4,000 units during the same period
last fiscal, say company officials. And the company has
priced the petrol variant of the Scorpio, the Rev 116,
at Rs 7.13 lakh (ex-showroom, Navi Mumbai).
The company is
hopeful that 90 per cent of the exports will come from
the Rev 116, which is fitted with engines supplied by
the French carmaker Renault.
is Indias largest tractor-maker, with a 35-per cent
share of the utility vehicles market. With the advent
of the Toyota Qualis, it has seen its market share fall
in the last two years.
By targeting new
customer segments with fresh models, M&M hopes to
increase its market share in an increasingly competitive