Mahindra launches new 83 hp utility vehicle in US market

Mahindra’s US arm Mahindra North America has come up with a new utility vehicle, the Retriever 1000c, which boasts if an industry-leading 83-horsepower 1000cc gas engine. The new UTV reaches up to 60 mph and delivers best-in-class 2,500 lbs of towing capacity. 

This sportier version of the Retriever began shipping to Mahindra dealers this month and provides a new option for customers requiring more speed and power. This new model is available in signature Mahindra red, olive green and authentic RealTree AP camo and offers a choice of black or aluminum wheels.
“Our dealers are enjoying great success with the Retriever line-up and we are pleased to add the 83-horsepower model to fill the needs for an expanded customer group. With more colors and engine options, there is a model to fit the many different uses for utility vehicles on farms, multi-acre properties and for outdoor sports,” said Matt Glendon, director of utility vehicles at Mahindra NA. 
“While delivering outstanding performance, these vehicles are also built for outstanding comfort with deluxe bucket style seats and plenty of leg room to provide a great driving experience for our customers. We are pleased with initial reaction to the Retriever 1000 gas model, it began selling as soon as it hit the floor at National Farm Machinery Show last week,” he added.
The utility vehicle product line, rebranded as Retriever and expanded with 24 new models in 2017, was introduced at Mahindra’s National Dealer Meeting last Fall. Since debuting in 2015, Mahindra is now the fastest-growing brand in the utility vehicle category. 
The Retriever utility vehicle offers great performance at any altitude and a comfortable ride through a continuously variable transmission providing seamless shifting, a smooth take-off and low vibration. The Retriever 1000 gas engine UTV carries Mahindra’s category-leading three-year limited powertrain warranty.
The Mahindra Retriever comes in single-row, crew and long-bed models in both gas and diesel powertrains with a standard cargo box with electric dump or Mahindra’s industry-exclusive `Flexhauler’ cargo box. While all the work capabilities of the past Mahindra utility vehicles remain, there are several styling enhancements in the new Retriever models:
  • New dash with 4.3” digital gauge
  • Automotive style LED headlights
  • Front brushguard with bull bar
  • Deluxe bucket-style seating
  • Redesigned steering wheel & shifter knob
  • New wheel design
The Mahindra Retriever 1000cc gas utility vehicle offers rugged, work-ready features, including:
  • 1,000 lbs hauling capacity
  • 2,500 lbs towing capacity
  • 12” ground clearance
  • 19” of cab entry space
  • Standard electric cargo box dump
  • Standard front & rear receiver hitches
Mahindra, like some other Asian peers, is looking to get a foothold in the US market, which auntomakers believe, will add strength to their brands.
Prospective entrants to the US market include China’s Zotye and GAC and France’s PSA. 
South Korean automaker Hyundai Motor Co is perhaps the last foreign automaker to successfully enter the US car market, which is now the world’s most crowded with over 40 automotive brands and 300-plus models on sale.
Carmakers have been depending on new models to boost auto sales. However, finding a niche product has become difficult for automakers as by the time they bring out a new model, the product must have already found its way to the market thanks to consultants and analysts.