M&M to roll out new MUV Ingenio in August
23 February 2008
Utility vehicle manufacturer Mahindra & Mahindra is all set to introduce the latest addition to its line-up, the Ingenio MUV (multi utility vehicle), from August this year. Ingenio is positioned between the bestseller Bolero and the iconic Scorpio, and industry sources expect it to retail at around Rs6 lakh.
The launch of the Ingenio will be followed by the launch of a premium SUV codenamed W201 positioned above the top-end Scorpio variant.
The Ingenio is considered to be M&M's most ambitious project after the Scorpio, and the company intends to introduce it in several foreign markets, like the Scorpio that retails as the Mahindra Goa outside India. It is to be manufactured at the company's Nasik plant in Maharashtra, and will initially have a diesel engine followed by the launch of a petrol variant and an automatic transmission variant.
Dr. Pawan Goenka, president, automotive sector, M&M, said that the sales of the domestic Scorpio were up 9 per cent, at a little above 30,000. Saying that because India's utility vehicle is primarily diesel-driven, they had introduced the petrol Scorpio only in overseas markets.
M&M has set up CKD (complete knocked down) assembly facilities in Egypt and Brazil, and has also started distribution of the Scorpio in Chile and Peru, and is looking at setting up facilities in Russia. (Also see: Mahindra Scorpio SUV, Pik-Up range launched in Brazil)
Currently in its repertoire, M&M has the Commander (recently renamed Major) and the Max at the bottom-end, followed by the Bolero, and the Scorpio above it. The Bolero is the largest seller in the M&M camp, notching up around 4,000 units per month. The Scorpio follows next with around 3,200 units sold every month.