Honda makes heavy cuts to Jazz pricing
19 August 2011
Honda Siel has cut prices of its hatchback, the Jazz, for which consumers will now have to pay just Rs5.5 lakh for the base version, as against Rs7.13 lakh earlier. The top variant, Jazz X meanwhile now carries a price tag of Rs6.07 lakh as against the earlier price of Rs7.48 lakh.
With the new pricing consumer perception about the Honda Jazz has undergone a change. Consumers were earlier under the impression that it was an expensive buy, and not without reason, though it had plenty to justify its hefty pricing, however, the new prices have made the car consumer friendly.
According to aficionados the new face-lifted Jazz is no longer an out-of-budget hatch to own, yet retains its powerful, nippy, quite and comfortable feel. The car still offers just the kind of space needed for two plus luggage while its appeal gets a leg up with the new add ons.
The add-ons are a premium chrome grille, USB port, silver plus matt coloured headlights, reclining rear seats, rear chrome garnish, aerodynamic bumper and fender, alloy wheels and above all beige black interiors for that luxurious feel.
According to the company the new pricing is courtsey localisation initiatives and cost-cutting measures and hopes that it would up the demand for the car. The new Jazz comes with safety features like dual airbags and ABS as standard, and is comparable to similar-featured models like Maruti Swift and Hyundai i20. However, the lack of a diesel version is expected to work as a dampener on demand.
However, the new prices have left existing customers feeling cheated. Customers who bought the car a few months back say the company had let them down as they had trusted the Honda brand while buying at the previous price.