labels: gillette india, advertising/branding
Gillette Introduces the New Ultra Comfort Shaving Gel news
Our Corporate Bureau
11 August 2004

Mumbai: Gillette has introduced the all-new Ultra Comfort Gel enriched with with jojoba oil. Priced at Rs225, the product will soon be available at leading retail outlets across the country. The company claims the Ultra Comfort Gel is ideal for Indian men with tough beards and has been formulated especially for infrequent shavers and for men with heavy beard growth. The new easy to absorb formula softens the beard hair thereby facilitating closer and a more comfortable shave while providing skin care. It also enhances razor glide by forming an anti-friction layer on the skin, giving the ultimate razor glide.

The New Ultra Comfort gel completes the Gillette skin care range as the company offers five other formulations that together address different shaving needs of Indian men. Gillette''s existing range includes: the Gillette Series Gel with soothing aloe for sensitive skin, Gillette Series Gel with vitamin E for conditioning, Gillette Series Gel with allantoin for protection; Gillette Series Gel with glycerin for moisturizing and the Gillette Series Gel with tea tree oil for clean skin. The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations and also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilating devices. In addition, the company is the world leader in alkaline batteries and in manual and power toothbrushes.


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Gillette Introduces the New Ultra Comfort Shaving Gel