Mumbai: Amul, the brand
name managed by Gujarat Co-operative Milk Marketing Federation (GCMMF), the country''s
top dairy co-operative, has won the International Dairy Federation (IDF) marketing
award for 2007, for its pro-biotic ice cream.
got the award for its pro-biotic ice-cream, launched earlier this year, in the
category of nutri-marketing and is also the first Indian organisation to receive
the award, GCMMF said in a release.
IDF award was presented to GCMMF on the occassion of the World Dairy Summit held
at Dublin, Ireland, on October 3, the release added.
were the first in the country to introduce pro-biotic and sugar-free ice cream
and we are happy that our efforts have been globally recognised with the prestigious
IDF marketing award," GCMMF managing director B M Vyas said.
introduced the Amul range of pro-biotic and sugar-free ice creams in the country,
in January this year, targeting the health conscious and diabetic consumers.
when administered in adequate amounts, confer a beneficial health effect on the
host. They help in digestion, especially of milk sugar (lactose). They improve
the immune system, build stronger bones and are effective in controlling travelers''
diarrhoea. They also help in the prevention of formation and growth of colon cancer.
was the first organisation in the country to launch pro-biotic food. In order
to educate consumers and trade about the benefits of pro-biotic ice- cream, GCMMF
also ran extensive advertising and direct marketing campaigns during the year.