The car that promises to be the pride of its owners and
the envy of others is here. Fiat India has announced the
launch of the much awaited Palio NV (New Version), a new
series of its path-breaking flagship model, Palio petrol
Palio NV is available in four variants the EL,
EL PS, ELX and Sport. The NV series has improved fuel
efficiency, exciting new features and is offered in eight
colours, including an attractive new glamour shade, Passion
Purple. The Palio NV series will be available across India
starting 26 August 2003.
price details of the Palio NV series are as follows:
Model (ex-showroom - Delhi)
EL NV: Rs 3,53,737
EL PS NV: Rs 3,79,425
ELX NV: Rs 4,10,855
Sport NV: Rs 4,34,629
Fiat India chairman and managing director Alberto Montanari:
"The Palio is sold in 40 countries and over 2,400,000
cars from the 178 platform family are on the road. It
is appreciated the world over not only for its exclusive
style and design, but also its superior performance, fuel
efficiency and safety features. We are confident that
the launch of the Palio NV will fuel the next phase of
growth for Fiat in India.
we have learnt is that mileage perceptions are based on
individual customer driving styles and past experiences.
Many customers were earlier driving cars with smaller
engines and while graduating to a Palio 1.2 or 1.6, which
is driven by a more powerful engine, took a while to get
used to this change but immediately appreciated the high
level of refinement.
having experienced Palio''s ride, durability, comfort,
safety features, space and a host of other advantages
due to the superior stiffness of the body, customers now
acknowledge that this kind of performance comes at a very
small price. But taking cognisance of the fact that fuel
efficiency plays a vital role in consumers'' purchase decisions,
we had our highly experienced R&D team working on
further enhancing the value-for-money and cost-of-ownership
proposition offered by the Palio. The result of these
collective efforts, is the introduction of the Palio NV
Fiat India commercial director Ananda Mohan Gupta: "The
value-added offerings and refinements incorporated in
the new Palio NV have been based on Fiat''s experience
with the Palio in other countries, customer feedback and
in-house research. The Palio NV incorporates several modifications
in the car system, with a focus on three key areas, namely,
the engine exhaust system; the cabin air conditioning
system; and the vehicle aerodynamics.
elements have a synergising effect, contributing to a
significant improvement in mileage. Besides this, the
addition of new features, a new colour and attractive
price points, will ensure that the Palio continues to
be a frontrunner in the B segment of the Indian market.
Our efforts are to constantly keep our products fresh
and appealing to customers. This new launch is sure to
create a lot of excitement among consumers."
new advertising campaign has also been created for the
Palio NV. The launch television advertisement shot in
Jaisalmer is designed to highlight the fact that the Palio
NV has enhanced fuel efficiency. The execution is light-hearted
and full of fun, depicting four different scenarios related
to the NV pulling into a fuel station in a remote location
in Rajasthan and the drivers asking the fuel pump attendant
for anything and everything but fuel.
Fiat''s commitment to customer service that has been a
cornerstone in the company''s plans for India, a ''new service
policy'' has also been introduced by Fiat alongside the
launch of Palio NV. The key highlights of this new service
policy revolve around a change in the free-services pattern,
in such a manner that three free services are completed
within the first year of ownership.
free-service intervals hereafter will be first
service at 1,000/1,500kms or two months, second at 7,500kms
or six months and the third at 15,000kms or 12 months
whichever is earlier. (The previous policy had no time
indicators and offered two free services fixed at 7,500kms
Gupta: "The new policy will facilitate customer visits
to our workshops at least three times in the first year
and will help us build a closer relation with him/her.
Additionally this will give us the opportunity to call
up a customer when the car''s service is due, since now
there is a time led interval that has been fixed for the
first three free services."
Fiat India is all set to script another success story
with the launch of the all-new Palio NV.