Capgemini the management, technology and outsourcing consultancy
firm has launched a new 60m euro branding campaign. The
campaign reveals both a new positioning and a new identity
for the firm and will continue to run until the end of
firm began to plan the campaign, when its internal research
with its clients, prospects, employees and analysts revealed
that fundamental changes were taking place in the management
firm''s internal research titled ''The Voice of the Customer''
looked at the perceptions of clients in the consulting
industry. The research illustrated that there was considerable
change taking place in the consulting industry, and clients
were driving the shift.
Hermelin Capgemini Group CEO says, "The consultancy
industry has been in flux in recent years. It''s now clear
that client demands are different. Companies that listen
to clients and take on board what they say will capitalise
on the market. In response to these client needs, we have
formalised our unique approach in the collaborative business
experience," he said.
consulting industry has traditionally been dominated by
a small number of ''power'' brands. Capgemini''s new positioning
around the collaborative business experience, directly
relates to the market research and introduces the industry''s
first ''experience based'' brand."