India Post releases first ‘My Stamp’ featuring Amazon

India Post has released the first 'My Stamp' on ecommerce featuring Amazon to commemorate three years of its partnership with the online retailer.

"This is the first time that the Department of Posts has released 'My Stamp' to commemorate a milestone with an ecommerce marketplace. The launch reinforces the Amazon and India Post relationship," Karnataka Circle Chief Postmaster General Usha Chandrashekar said in a statement.

'My Stamp' is a customised stamp on which anyone can get their photo published. The picture on the postage stamp features a boy carrying a box with Amazon.in written on it.

Amazon uses India Post as its delivery channel. The company gets access to service customers in over 19,000 pin codes through 1.55 lakh post offices which includes a majority of outlets in rural areas across all 35 states and union territories in the country.

"Over the last three years, we have relentlessly focused on providing customers with massive selection, fast and reliable delivery, and a trustworthy shopping experience. India Post has been a valuable partner to us and we look forward to our continued association," Amazon India vice president and country manager Amit Agarwal said.

Prasad said India Post payments bank will serve as a wider platform to implement financial inclusion programmes.

The Speed Post revenue of the department has increased from Rs1,372 crore in 2013-14 to Rs1,600 crore in 2015-16 and cash on delivery collections for ecommerce parcels has increased from Rs100 crore to Rs1,300 crore in the same period.