More reports on: Brand Dossier, Advertising / branding
Idea's 'oongli cricket' proves a hit news
26 March 2010

If you thought playing cricket was restricted to the field, think again. Idea Cellular's oongli cricket bringing in a fresh new twist to the cricket, this season, the game is now being played just about anywhere. So, no more of neighbours complaining, classes being bunked, and vases and window panes in the house cracking - Idea oongli cricket has changed all that.

Idea oongli cricket is being played by mobile users, whether they are novices, cricket experts, men or women, old or young. Lakhs of people participated in the game in the first 10 days of the campaign by simply responding with an SMS, to a question asked by 'Sirji', - Idea brand ambassador Abhishek Bachchan on TV, everyday.

Interestingly, Idea oongli cricket has highlighted some intriguing statistics about cricket matches being played. For example: The Idea oongli cricket question - Aaj ke match mein cheerleaders kitne baar nachengi? (how many times wil the cheerleaders dance today?), revealed an interesting insight, that the popular 'cheerleaders' got up and swayed in celebration '11 times in the first match' of the day, whereas only 'half as much (six times) in the second match'!

Another question was Aaj ke match mein kitne stumps tutenge? (how many stumps will break today). Thankfully, for the batsmen of the four teams, which played on the eighth day of the campaign, no stumps were broken.

Idea Cellular's brand communication strategy received an absolute thumbs up, going by the response received for the question, Aaj ke match mein Idea ka ad kitni baar dikhega? (hoew many times will the  idea ad be flashed during today's match? This question received maximum response from TV viewers, in comparison to the other 10 questions asked till that date. The character Ganpat imitating 'Sirji' from the earlier 'Use Mobile, Save Paper' campaign, seemed to have struck a chord with TV audiences.

Sirji has many more questions lined up for mobile users who wish to be part of this game. Idea Oongli Cricket is fun and easy to play, and all one needs is some smart observation and swift fingers!

Idea Oongli Cricket can be played by all mobile phone users by SMSing their answer to '95 94 93 92 91' till the last ball of the match. The number is toll free for Idea subscribers, and standard messaging rates apply for other mobile subscribers. All Idea customers who send in the correct answer will get Idea VAS packs for three days.





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Idea's 'oongli cricket' proves a hit