Something for luxury
retailers to aspire to: Selfridges creates "The Wonder Room"
London can place an almost century-old shopper''s paradise on their itinerary.
Launching "The Wonder Room", the venerable Selfridges has now created
what the company claims to be London''s ultimate jewellery, watches and luxury
gift destination, on the ground floor of its Oxford Street.
biggest in-store project the retailer has undertaken yet, The Wonder Room covers
19,000 sq ft of retail space, at a project cost of around £10 million. It
will offer customers a unique mix of products, in an imaginative setting that
will highlight the scale, magnificence and character of the original neo-classical
luxury brands, some new to Selfridges, like Hermes and Tiffany & Co. and Chanel
are housed in an "arcade" of boutiques that run the perimeter of the
In May 2007, The Wonder Bar was opened as a new wine and champagne
destination for anything from a bottle for supper to stocking a cellar that opened
ahead of the entire The Wonder Room.
The Wonder Bar, situated on a mezzanine, customers are able to relax, watch others
and taste an unprecedented choice of fine wines supplied by the latest technology
- a wine "jukebox".
that''s not all
it has 20 restaurants, bars and cafés, as well as a
fantastic Food Hall, home to the famous "most expensive sandwich in the world".
The Wonder Room''s chief executive, Paul Kelly, "This spectacular development
has positioned us on the world retail stage as the top luxury destination for
UK and international customers."
Weston, creative director, says, "This extraordinary, vibrant new space with
its unique product mix will create a charismatic shopping experience, whether
you buy a single glass of wine or a dazzling diamond necklace."
Parry Architects are the retailer''s partner for the restoration of the exteriors
of the landmark building that houses The Wonder Room.
only do the windows on Oxford Street opened to the street allowing views and daylight
into the store, new awnings and beautifully crated metalwork also restore grace
and elegance to the windows and entrance.
of the world''s prime shopping venues, Selfridges & Co was opened for business
in March1909 by Gordon Selfridge, an entrepreneur and retail innovator from Chicago.
It is the biggest store on Oxford Street, London, covering 6,50,000 square feet
of retail space, with a treasure trove of contrasts that make it an inspiring
place to shop. As visitors would probably testify, it''s hard to imagine anything
forays into the luxury holiday business
New Delhi: The upwardly mobile
now have another holiday option. The Sahara India Pariwar has announced its entry
into the Rs65,000 crore luxury holiday business, and is planning for revenue targets
of Rs100 crore within the next three years.
as Paradiso, the company will provide high-end customised luxury holidays, which
will fall into the price band of Rs14,400 to Rs18,40,000 per night.
CEO Romi Datta is optimistic of achieving revenue targets of Rs100 crore within
the coming three years. He said that the company has tie-ups with 165 luxury properties
across, Italy, France, Scotland, Ireland and the UK.
domestic travel market is pegged at $450 million, and is estimated to grow at
20 per cent. It is expected to tally around 80 lakh outbound travellers by 2008.
to the company, of the eight million "rich" Indians who fall into the
target income segment of Rs30-40 lakh per annum, only about one million are supposed
to have spent on luxury travel in 2006.
company estimates that this would triple in the coming three years, for which
Paradiso will need a focussed approach to address the needs of brand conscious
company''s marketing strategy covers partnerships and tie-ups with wealth management
by the banks, one-on-one relationship management with its target customer segment,
along with high-end advertisements. The company would initially operate the travel
business from Delhi and Mumbai, and expand its base to cover Bangalore and Chennai
in about six months.
Kay to invest $20 million in its Indian entry
New Delhi: US-based global
direct-selling cosmetic major Mary Kay Inc has announced its plans to enter India,
with an investment of $20 million over the next five years.
direct-selling major will operate via its Indian subsidiary, Mary Kay Cosmetics
India Pvt Ltd., and will use its investment to set up centres, develop its product
portfolio, and train beauty consultants.
Kay''s introduction to the Indian market is marked by the launch of a product line
of around 60 products, designed specifically for the Indian market. The company
plans to expand the portfolio shortly. It has also set up a beauty centre in Delhi
to train consultants.
to KK Chua, president, Aasia-Pacific, Mary Kay, the company will invest $6-$7
million in its first year of operation.
Ultra Motor - Hero Honda to sell electric bikes through Reliance retail outlets
UK-based Ultra Motor Company has announced the signing a distribution agreement
with Reliance Retail to market its electric battery-powered two-wheelers, which
were launched recently in association with Indian partner Hero Cycles Ltd.
Retail is exclusively manage the sales of ''Ultra Powered'' light electric vehicles
its offering through Reliance Retail will allow Ultra Motor to go beyond traditional
dealer outlets, foraying into organised retail. The collaboration with Hero Cycles
will assist the company to provide after-sales service and marketing.
Motor''s product range comprises seven models of LEVs, which includes electric
bicycles and scooters co-branded as "Hero Electric" and driven by "Ultra
are priced between Rs14,300 and Rs19,500, while e-scooters range from Rs22,500
company claims that the LEVs run at a tenth of the running cost of a conventional
petrol vehicle, and have maintenance costs 30 per cent lower than a conventional
motorcycle. Depending on the model, an Ultra Powered LEV can travel between 45
km and 70 km on a single charge.
launches Visage skincare range
Mumbai: In its latest product expansion,
Nivea India has launched the Nivea Visage, a range of products comprising cleansers,
toners and moisturisers.
to Kai Boris Bendix, managing director, Nivea India, "The Nivea Visage range
of face care products comes with the promise of giving back to your skin what
the city takes out due to the daily grind."
near future will see Nivea bring in new skin care ranges in the anti-aging and
Visage is currently the largest sub-brand of Nivea. Almost 20 per cent of the
brand''s turnover accrues from this sub-brand, which is marketed across 60 countries.
teams with Deccan Aviation to offer air ambulance service
Hospitals Enterprises has found a compatriot in Deccan Aviation, with both partnering
in a new heli-ambulance service plan. The duo are hoping to rope in medical insurance
companies to drive up the market for the services.
to Sangita Reddy, executive director, operations, Apollo Hospitals, and Capt.
G.R. Gopinath, executive chairman, Deccan Aviation, a number of emergency cases
need immediate airlifting for timely medical attention. With helicopter services
being expensive, health insurance companies are the ones who can make it affordable
by offering it as part of their policies. Sources indicate that talks are on with
3-4 insurance companies, and the concept could be a reality soon, pending approval
of the insurance regulator.
Presently, an airlift can cost the patient
Rs1-2 lakhs, or Rs75,000 an hour, depending on the distance that needs to be covered.
The Apollo group has made 400 emergency air-lifts in the past two-and-a-half years.
If insurance were to cover this facility, the cost could drop to more affordable
levels. Another potential area for the service could be corporate tie ups with
insurance companies. Present need for the service is estimated at about 10 cases
per day, according to Reddy.
Aviation is a decade old chartered helicopter operator, with a fleet of 10 helicopters
and two small planes stationed at Bangalore, Mumbai, Delhi, Hyderabad, Ranchi,
Surat and Katra in Jammu & Kashmir. Apollo will offer Deccan Aviation''s helicopters
at its centres in Bangalore, Delhi, Bhubaneswar and Kolkata, where it has either
roof helipads or landing facilities.
heli-ambulance, part of Apollo Emergency Specialists 1066, will be available within
half an hour of call, and will include onboard life support systems, and trained
paramedics during flight, according to Dr Umapathy Panyala, COO, New Apollo.
the landing facility would be another onus on hospitals, he said.
Dart launches Surfaceline; plans expansion to around 17,500 locations
Delhi: domestic logistics company, Blue Dart Express has launched its ground-
based express service ''Surfaceline'' and will expand its presence to another 2,900
locations to its existing 14,600.
the company is planning 58 more warehouses across India by 2010, and proposes
to augment its workforce while simultaneously adding over a million square feet
of warehousing space.
to Anil Khanna, managing director, tier II and III cities offer untapped potential
to Surfaceline, on account of the growing affluence of consumers in these areas.
Also, the emergence of special economic zones (SEZs) and IT Parks across different
parts of the country will add to the total market opportunity for Surfaceline.
The company plans to invest Rs1,000 crore over an estimated six to eight years
for developing its air infrastructure, aircraft and ramping up ground infrastructure
for these plans would be derived from internal accruals, though budgetary estimates
were yet to be determined.
DDB bags VW India account
Mumbai: Mudra DDB has been entrusted with the
brand strategy and creative responsibilities for Volkswagen in India.
its Indian passenger car business with the launch of the Passat, Andreas Prinz,
managing director, Volkswagen Passenger Cars India, said that the launch was one
of the most significant events for Volkswagen, and the company was excited about
being in the Indian market.
further added that Volkswagen had built its reputation for excellence over decades,
which extends to the company''s communications as well, and hence VW India is confident
that Mudra DDB is the right partner to establish the VW brand in India, especially
with the link into our global advertising network with DDB.
Media signs ad-deal with Inox multiplexes
Chennai: Kishore Biyani''s Future
Group media arm Future Media has acquired the on-screen media rights for all Inox
Leisure multiplexes in India, for the next two-and-a-half years.
indicate that five companies were in the fray for the media rights of Inox. The
deal mandates that any advertiser wanting to use the Inox screens must necessarily
be routed through Future Media.
to Partho Dasgupta, CEO, Future Media, the company owns rights to media properties
such as televisions (Future TV is transmitted from Mumbai to all its stores across
the country), visual spaces, radio (Future Radio) and a print property called
My World, which is a monthly magazine circulated among Big Bazaar consumers.
also owns the rights to ad spaces within the Future Group retail formats, and
provides brands with opportunities to reach their target consumers in the ambience
of consumption, be it at malls, airports, or cafeterias. This deal marks its foray
into the multiplex space as well.
Presently, Inox operates 18 multiplexes,
comprising 62 screens across 15 cities. It registers around 75,000 footfalls a
to Alok Tandon, COO Inox Leisure Ltd., the deal will also cover Inox''s upcoming
multiplexes, and will fetch Inox an assured minimum level of income, beyond which
revenues will be shared Future Media.
Media India Ltd is a part of the Future Group, which owns multiple retail formats
such as Pantaloons, Big Bazaar, Food Bazaar, Central and HomeTown. The company
is headquartered at Mumbai, and operates around 4 million sq.ft of retail space,
with over 400 stores across 40 cities in the country. Footfalls, as estimated
by the company, are around 20 crore this year.
launches a new battery-powered two-wheeler
Ahmedabad: Electrotherm (India)
Ltd, a pioneer in battery-powered two-wheelers in the country, has introduced
a new model called YoSpeed, India''s first vehicle in the 750-watt category approved
by the Automotive Regulatory Authority of India (ARAI).
actor Gulshan Grover launched the two-wheeler. He also features in the TV commercial
for the product, which has been filmed by Sanjay Gadhvi, director of Bollywood
two-wheeler runs on a 33AH battery, and has a 750 watts motor, which allows it
to carry two persons. It can run for 500 km at the comparative cost of one litre
of petrol (Rs50), according to Shailesh Bhandari, managing director, Electrotherm.
>YoSpeed is available
for Rs35,466 (ex-showroom Ahmedabad), and has a maximum speed of 45 kmph for a
single rider. It will be marketed across the country through the company''s 200
exclusive showrooms. The bike will compete with the regular petrol-run two-wheelers
in the 75cc - 100cc segment. Owners will need to obtain a licence and registration
from the RTO.
to the company, the bike has an indigenisation level of 85 per cent. Its battery
weighs 41kgs, and is chargeable in six to eight hours with a power consumption
of 1.6 units. On a single charge, it can carry one person for a distance of 80km,
and two persons for 65km.
Elec-Trans, a division of Electrotherm, had launched battery powered two-wheelers
last year, under the brand name "Yobykes". These are manufactured at
its Kutch plant, which has an installed capacity of 2.88 lakh vehicles per annum.
Siel launches a new variant of its City
New Delhi: Honda Siel introduced
a new variant of erstwhile class-leading sedan Honda City at a starting price
of Rs6.80 lakh (ex-showroom Delhi). The City''s class leading position has been
threatened with the recent launch of Maruti''s SX4.
new City comes for a Rs3,000 premium across all its variants. Presently, the City
is marketed in the price range of Rs6.77 lakh to Rs8 lakh.
to commemorate 10 years of Honda cars in India, the new variant has been launced
as the 10th Anniversary Edition of the Honda City ZX. The City ZX V-TEC now comes
loaded with a host of safety and luxury features, such as a G-Con body, ABS, SRS
Airbags and plush leather interiors. The car comes in two new colours.
Honda cars are E-10 compliant, i.e. capable of using the 10 per cent ethanol-blended
fuel, which the Government of India is considering to implement in near future.
to Masahiro Takedagawa, president and CEO, Honda Siel Cars India Ltd., to prepare
for its second phase of growth, the company will be expanding its production and
dealer capacities, as well as augmenting its product portfolio and extend its
presence into second tier towns and cities.
$the company''s strategy, he said that Honda is committed to aligning our business
objectives to the basic humanitarian values, and will focus on three basic principles
- Safety, Environment and Energy Conservation.
variant of the City comes with new features in the 10th Anniversary Edition, which
Onwards - MP3 CD AM/FM stereo with 4 speakers; new key design, new design steering,
accessory socket, central door lock switch, thicker chrome rings and white rear
- GXi onwards
- front fog lamps, side step garnish, 2 keyless entry remote transmitters, new
design combi meter and new 1-Din MP3 CD AM/FM stereo with 4 speakers.
Onwards - Superior 2-Din MP3 CD AM/ FM stereo with 4 Speakers; premium dark woody
panel, trunk spoiler as standard dealer fitment. Leather upholstery, ABS (Anti-lock
Braking System), Dual SRS airbags for driver & front passenger. The VTEC will
also be available without leather upholstery, ABS & SRS Airbags
Mazda plans to launch trucks next year
Chandigarh: Having announced its
tie-up with Japan''s Isuzu Motors for manufacturing buses, Swaraj Mazda has now
unveiled plans to launch trucks next year.
to Yash Mahajan, managing director, Swaraj Mazda, the company will come out with
trucks as well, but will presently focus on chassis for bus applications for the
upper end segment.
first phase will seethe company emphasise its presence in the ultra-luxury buses
segment, while in second phase it would include economy class buses in its manufacturing
line-up. The third phase will see it make ordinary buses.
to Mahajan, the company has received expressions of interest from about 80 customers
across the country for its ultra-luxury buses, which will have a seating capacity
of 40. The company plans to manufacture 100 buses this year.
has partnered with Swaraj Mazda, and the venture will see an infusion of Rs300
crore for the setting up of two manufacturing units in Punjab. The first will
produce Isuzu vehicles, and will have a capacity of 12,000 units per annum, while
the second plant will manufacture bus bodies with a capacity of 7,000 units per
plans to borrow Rs180 crore from banks, and raise Rs120 crore through a rights
issue. Under the arrangement, Isuzu would supply engines and transmissions for
this project, while 45 per cent of the components would be sourced locally.
estate and Telecom lead on Ad spend between 2000 - 2006
New Delhi: According
to an ASSOCHAM study, real estate and telecom sectors witnessed the highest increase
in advertisement spend proportionate to sales, between financial year 2000 and
estate sector, including construction, along with telecom firms increased their
advertising budgets as a ratio of their sales by an annual 36 per cent and 21
per cent respectively, during the period covered by the study.
big spenders on advertising are white goods manufacturers, followed by liquor
companies, and passenger and multi-utility vehicles manufacturers.
highest rise among these three categories was tallied up by white goods producers
who aggregated a 20 per cent increase in ad spend, followed by the 10 per cent
growth of ad spends by the liquor industry and 9.5 per cent by passenger car manufacturers.
Tourism to launch budget hotel brand "Tamarind Easy Hotels"
State government-owned Kerala Tourism Development Corporation (KTDC) has plans
to launch a budget hotel brand.
company''s budget brand, Tamarind Easy Hotels, aim to provide guests with modern
facilities at affordable rates, according to company officials. The creation of
a distinct budget hotel brand is part of the company''s efforts to improve its
chain will initially comprise eight budget properties operated by KTDC under the
''Yatri Nivas'' name, which will be upgraded and brought under the umbrella of the
new brand. These include properties at Kannur, Thrissur, Mannarkad, Guruvayur,
Alappuzha, Changanacherry and Kollam.
the company is looking at setting up seven new properties under the budget hotel
brand in other locations across Kerala.
launches XCD 125; priced at Rs 41,000
Goa: Over the weekend, Bajaj Auto
unveiled the XCD 125cc motorcycle with the DTS-Si engine, its latest offering
in the motorcycle segment, which was previously referred to as "Exceed".
>Priced at Rs41,000,
ex-showroom (Pune), the new motorcycle is available across all Bajaj dealerships.
The company is targeting sales of 20,000 units in the first month (September ''07),
to be followed by another 50,000 units in October ''07, and 70,000 units in November
''07, according to Rajiv Bajaj, managing director, Bajaj Auto.
XCD 125 is manufactured at the company''s Waluj factory, at Aurangabad.
motorcycle is targeting the needs of the 100cc customer, essentially covering
mileage or kilometres per litre of petrol. It comes with features generally seen
in 150cc motorcycles. The model replaces the Bajaj Discover 110cc and the 125cc.
The Discover 135cc continues to retail at Bajaj''s dealerships.
is seen to create a niche that will cater to various segments in the future, without
cannibalising the ''Bajaj Pulsar'' platform.
offering comes at a time when the 125cc and 150cc segment is showing a growth
of around 16 per cent, while the 100cc segment has witnessed a drop of almost
20 percent this quarter.
to Amit Nandi, GM-marketing, Bajaj Auto, the company has budgeted around Rs11
crore for media promotions for the new model.
push for Corolla sales
Bangalore: Toyota Kirloskar Motor Pvt Ltd is hoping
to get its largely stagnant sales numbers for its Toyota Corolla model moving
this calendar year via internet marketing and festive schemes, along with a launch
of a special limited edition.
Japanese car major, which is present in India thorough its joint venture company
with the Kirloskar group, is expecting to push the Corolla''s sales to 8,000 units
this year, as compared with 7,000 last year.
some time now, sales of the Corolla have been more or less stagnant, even as competitor
Honda''s Civic and City models, which are part of the same segment, have seen healthy
to B Ashish Kumar, general manager, Toyota Kirloskar Motors'' marketing division,
value additions and attractive offers have assisted the company to push up sales
of the Corolla. According to him, the limited edition of the Corolla received
a huge response from the market, with the company selling 300 Corollas since the
launch of the program in June 2007. What is interesting is that half of these
sales, i.e. around 150 cars were sold via internet marketing.
company is also planning a festive season campaign to further boost sales of all
said Toyota''s vehicle sales this year would be led by Innova, which will grow
to 45,000 units this year from 40,400 units last year. For its Camry model, the
company expects the car to overshoot the targeted 1,000 units, and attain 20 per
cent higher volumes at 1,200 units this year, as compared to 700 units last year.
health and beauty stores to market beauty related services
India''s retail operations now plan to include some beauty and health services
as well, drawing from market demand for services of competition such as Marico''s
Kaya Skin Clinics.
the company''s H&B Stores brand, beauty related services would be offered on
a similar concept.
services would include services such as whitening and facials, along with the
regular manicures and pedicures. Being a value for money brand, the company is
not expected to charge a premium for its services, and customers can expect these
as affordable services.
non-premium pricing is also likely to have a bearing on the success of the venture,
given that the company plans to market these services to customers in smaller
India is also expected to market its services in the future under separate brand.
Based on Dabur''s ayurvedic product portfolio, the retail stores would also sell
company plans to launch four to six stores over the year in Delhi and the NCR
region, to be followed by its pan-India expansion of 40 stores in 2008-09. The
stores would come in three sizes of 6,000 sq ft, 3,000 sq ft and 1,500 sq ft.
retail endeavour has seen an investment of around Rs140 crore. H&B Stores
Ltd is a subsidiary of Dabur India, which expects to break even by 2010. The company
is said to be estimating sales at between Rs18,000 and Rs20,000 per sq ft.
Burnett is Bacardi''s new brand manager
Mumbai: Bacardi Martini India has
decided on Leo Burnett as the agency to manage its brands, which include the entire
brand portfolio comprising Bacardi White Rum, Bacardi Dark Rum, Grey Goose Vodka,
Bombay Sapphire Gin and Dewar''s scotch, along with the premium Vodka, Eristoff.
size is estimated at Rs45 crore, and was previously handled by Rediffusion DY&R.
vodka Eristoff is presently being test-marketed in Bangalore, with the national
rollout expected soon.
to Mahesh Madhvan, CEO Bacardi Martini India, the country is a very important
market for the company, which plans to scale up its investments in India over
the next two-year period.
plans to train manpower for retail
Bangalore: Staffing services leader
TeamLease has partnered with Manipal Universal Learning to launch a two-month
training programme aimed at the retail sector.
residential programme is slated to run initially in Bangalore and tier-II towns
in Karnataka. Candidates for the programme are sourced by TeamLease, and are moved
to Bangalore for residential training after the initial assessment is compeleted.
qualification required for the programme is higher secondary level of education.
The programme costs Rs13,000, and is designed for front-end sales related job
to Rajesh A.R., vice-president, TeamLease, candidates would be assured of a placement
on completion of the course, and the fee would be refunded by TeamLease if they
are unable to place the candidate upon completion of the program.
given that major retail chains are actively seeking the services of staffing service
companies to provide manpower to their outlets, this scenario would be rare, if
not totally unlikely. Demand for frontline sales staff in the retail industry
is estimated at about 2.1 lakh associates. This programme is designed to bridge
the gap between skilled and semi-skilled manpower, while catering to the huge
demand in the retail sector.
may drive in Japanese, Chinese big truck brands to India
New Delhi: Swedish
commercial vehicle maker Volvo is evaluating options to expand its Indian operations,
including joint venture options with local players, or the acquisition of an existing
truck manufacturing facility to drive in its recently acquired Japanese and Chinese
truck brands here.
plans to become a significant player in the two-lakh unit heavy-duty truck market,
according to managing director Eric Leblanc. The Swedish company is reported to
be in talks with various parties for joint ventures, alliances or even acquisitions
for expanding its trucks business in India.
August, it had made known its intentions its intention to secure a strategic partner
to enter into the high-volume, light commercial vehicle (LCV) business in India.
is also toying with the idea of bringing in the two acquired brands - Nissan Diesel
from Japan and DongFeng from China. Volvo at present sells off-road 25-49 tonne
trucks, in a niche of about 1,000 units per year in the 16 - 49 tonne market of
two lakh units per annum.
Swedish company is keen to expand its presence in India in the commercial vehicles
and the passenger car segments.
August it announced its plans to introduce two premium passenger car models, the
S80 sedan and the sport-utility vehicle XC90 by next month through its subsidiary,
Volvo Cars India. Both models will be available in petrol and diesel variants,
with a 3.2-litre and 4.4-litre engine for the petrol variant, and a 2.5-litre
engine in the diesel variant.
Reliance launches Blackberry
ADAG group company Reliance Communications is now the first CDMA telecom service
provider in India to launch the push mail smart phone from Canada- based company
Research in Motion (RIM), the Blackberry.
to company president and CEO enterprise Prakash Bajpai, the company is also the
first in India to launch the Blackberry 8830 World Edition phone, which provides
interoperability on both CDMA and GSM networks. This is widely seen as an essential
convenience for international roaming.
company, at a later stage, plans to provide other applications such as online
stock trading, Blackberry for pre-paid, Bloomberg Professional services which
is a global service of data, news and analytics, in addition to email.
network operators Airtel and Hutch are the other players offering Blackberry services
launched four Blackberry handset models - the Blackberry Pearl and Curve for GSM
subscribers, the Blackberry 8703e for CDMA subscribers, and the Blackberry 8830
World Edition, which works on both CDMA as well as GSM networks.
said that world over, the Average Revenue Per User (ARPU) for smart phones was
eight to ten times higher than regular phones, and estimated it to be in the range
of Rs2,000-3,000 for India.
The company plans to tap its enterprise customer
base of 6,20,000 which for the Blackberry. For small and medium enterprises, Reliance
plans to offer the added facility of a hosted Blackberry Enterprise Server with
no upfront software costs, deployment overheads or ongoing IT support costs.
also plans to offer shared servers for small enterprise customers, which will
lower total cost of ownership and offer scalability and security features.
to Research in Motion (RIM) Asia Pacific vice president Norm Lo, Blackberry has
been witnessing double digit growth in the Indian market. Blackberry phones facilitate
email and messaging, web browsing and access to PowerPoint presentations, multimedia
files and critical company information in a secure manner.
18 Rebranded: now called Network 18
For TV18, it was a case of having
a finger in every pie. News channels, web portals, film production, even a shopping
network. To unify its diverse ventures, the network has decided to rebrand itself
as Network 18.
part of the rebranding exercise, Network 18 unveiled its new logo with a brand
new look on Sunday. Raghav Bahl, managing director at Network 18, said, "The
commonality has to be there."
to Haresh Chawla, CEO Network 18, "There is a logo that defines the brand
of products that you have been using."
premier channel in business news, a plethora of web portals, a shopping network
and a giant leap into the entertainment sector, content has been the pivotal success
factor for the company, which has been everywhere except print and radio, as of
With a resolve to enable, empower and entertain, and with a mantra
of ''18 till I die'', Network 18 is pitched as a one stop shop for news, views and
companies go below-the-line to market their wares
Bangalore: Learning from
innovative marketing strategies of fast-moving consumer goods and youth marketing
brands, technology companies too have discovered below-the-line marketing strategies.
place for youth brands are malls and retail outlets, while tech companies find
their target audience at airports.
the Bangalore-based provider of technology solutions for online meetings and conferences,
has set up an interactive kiosk inside the Bangalore airport''s waiting lounge,
in the area ahead of security clearance. With fliers waiting to board the aircraft,
the waiting time is optimised to experience a demo of Webex''s product offerings.
The Delhi and Mumbai airports too will soon see these kiosks.
to Kiran Dhar, managing director, Webex, the airport waiting lounge serves as
''catchments'' with frequent business travellers, which is the company''s target
audience. Footfalls at the Bangalore airport peak during the 6 to 9 am and 4 to
9 pm timeslots, with 5,000 people transiting through the lounge. With 40-50 per
cent of this group being business travellers, the airport provides a captive audience
comprising direct access to decision makers and company directors.
the message is the second-level clincher. Webex''s kiosks convey that with its
Web conference solution, they don''t really need to travel or be physically present
at meetings. Webex''s solutions assist in cutting travel-time and consequential
to Dhar, Webex has received around 600 legitimate registrations at its kiosk at
the Bangalore airport.
APC-MGE, the UPS (critical power backup) and cooling services for IT equipments,
had also set up kiosks at the Bangalore and Mumbai airports a while back.
Sharma, country general manager, APC-MGE, India, Sri Lanka, Bangladesh region,
is of the opinion that these kiosks are effective tools for brand building, as
opposed to product sales.
products include extended run time battery for laptops, mobile power pack for
mobile phones and ipods that allow travellers to power their devices during travel,
travel mouse, and biometric devices.
the lap of luxury: Volvo enters India with two cars
New Delhi: Swedish
car major Volvo Car Corporation has entered India with two flagship products,
the S80 sedan and the XC90 sports utility vehicle (SUV), with starting prices
of Rs38 lakh, and Rs45 lakh respectively.
company has introduced two petrol (3.2litre and 4.4litre) and one diesel engine
(2.5litre) variant in both the models.
to Paul de Voijs, managing director, Volvo Car India, the company is very excited
about India as a market for its luxury cars, and expects it to grow exponentially
in the next couple of years.
said the company plans to commence its Indian operations with a dealership each
in Chandigarh, Mumbai and Delhi, and would later scale up its dealer network to
nine by end 2008. Volvo will import its products as completely built units (CBUs)
from its manufacturing plant in Sweden.
S80 sedan petrol variant is to be priced at Rs38 lakh (ex-showroom Delhi), with
the diesel variant cheaper by Rs1 lakh. The petrol version of the XC90 will cost
Rs46 lakh (ex-showroom Delhi), with the diesel version a lakh cheaper at Rs45
lakh (ex-showroom Delhi).
S80 sedan would see competition in the form of BMW''s 5-series, whose price ranges
from Rs37-Rs42 lakh, and the SUV XC90 will compete with the Audi Q7, the BMW X5
and the Mercedes M Class, in the Rs60 lakh plus category.
passenger car business is owned by US-based auto major Ford Motor Co.
trims iPhone''s price, unveils a revamped iPod with some iPhone''s features
Francisco: Apple has shaved the price of its hot-selling iPhone, while simultaneously
unveiling a touch-screen iPod. This is timed to coincide with the year-end holiday
new iPod caters to of consumers who didn''t want new mobile phones, but desired
other features of the product.
tweaking of the iPod saw the company add video, memory and some other coveted
features, while keeping prices constant, if now down.
other add-ins, the iPod also has Apple''s famous Safari web browser, along with
a built-in wireless antenna, which lets users connect directly to the Internet
at Wi-Fi ''hot spots'', eliminating the need for carrying around laptops.
8GB iPod Touch is priced at $299, with the 16GB costing $399.
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