P&G
considers launching its `connect + develop' model in
India
The $68-billion pharma and FMCG major Procter &
Gamble is considering rolling out its `connect+develop'
model for bringing in innovations into India. The model
developed by P&G Inc, US relies on innovative ideas
developed by just about anybody to develop new technology
on which the company can make new products.
P&G
has ambitious plans for growth in India and wants to
double its turnover in the next 10 years. In-house R&D,
despite a fleet of 9,000 technical persons, cannot generate
enough innovation ideas as needed for such growth. A
few years ago the company decided to build a huge network
of technical people any of whom could be co-opted to
generate ideas or come up with solutions for a given
problem.
Some
of the problems are put up on the internet and anyone
can provide a solution. And if the solution works the
company pays the solution provider.
For
example, P&G asked for a solution for printing short
messages on potato chips. The solution came from an
Italian professor, who also ran a bakery.
Apart
from a net-based approach, P&G also networks with
companies and professionals for generating ideas, solutions.
Hence the name of the model `connect + develop'.
Italy's
illycafe to promote gourmet coffees in India
Italian coffee company illycafe S.p.A plans to open
a branch of its `University of Coffee' in Bangalore
to develop and promote gourmet coffee culture in the
country.
illycafe,
which produces and markets a single blend of Arabica
coffee worldwide, runs its own university Universita
del Caffe at Trieste, in Italy, to spread the coffee
culture worldwide.
According
to the company the University of Coffee would start
functioning from January and would train both Indian
growers and baristas. An official said, "We would
like our experts to work directly with growers' community
here to enable improvement in methods of harvesting,
curing, processing and packaging." he said.
The
University would also organise courses for food and
beverage industry, professional baristas, coffee shops
and restaurant managers and in the future, consumers.
Bangalore
would be the sixth branch for the university, which
already operates in Italy, Brazil, Holland, China and
Korea. Over 70,000 tonnes of coffee are consumed in
India annually. The gourmet coffee boom, which started
in the US a few years ago, is now coming to India. The
increasing disposable incomes, coupled with the growing
exposure of the middle class to the Western culture
and lifestyle are driving the coffee consumption.
Dabur
Foods to focus more on institutional sales
Dabur Foods, the foods and beverage group company of
Dabur India has launched four new products specifically
for institutional channels.
These
new products pineapple slices, peach and pear
halves and litchi wholes cater to institutions like
hospitals, hotels, airlines, restaurants and caterers.
Priced at Rs70-Rs100 for an 850-gm tin, have been launched
under Dabur's Nature Best brand that exclusively caters
to the food services sector. The company already sells
tomato ketchup, cornflour and Alphonso mango pulp to
institutions under the Nature's Best brand name.
The
company now plans to launch a total of 11 products by
March 2007 five of which will be launched by December
2006, for the purpose of institutional sales as part
of its increased focus on the food services sector.
The
company is foraying into products such as tomato-based
dressings for snacks, other sauces and dips. The company
already caters to Jet Airways, Kingfisher Airlines,
the India Hotels Company and the Oberoi group of hotels
and resorts, amongst others.
The
company is also trying to increase its share in the
culinary segment of the food services sector, consisting
of fruits and vegetables, the market size of which is
about Rs600 crore.
Disney
to increase India content
The Disney Channel is all set to increase content produced
in India. Walt Disney Television International (India),
the channel that airs Disney's international programmes
dubbed in Hindi, will now buy, produce or commission
more programmes in the country.
Programmes
such as Vicky and Vetal, Akkad Bakkad Bombay
Bo and the animated series, Hanuman are already
on air.
Maruti
Suzuki emerges most favoured company: JD Power Survey
Maruti Suzuki has come out as the most preferred car
company in the country in terms of customer satisfaction
for the seventh consecutive year.
According
to a survey conducted by automotive consultants, JD
Power Asia Pacific, Maruti Suzuki scored 848 index points
on a 1,000-point scale, against the industry average
of 776 points. Nearly 50 per cent of Maruti Suzuki's
customers indicated that their expectations were exceeded,
which generally results in particularly high levels
of loyalty.
Maruti
was followed by Ford, with Mahindra and Toyota tied
at the third place.
The
study also said Tata Motors' performance on the customer
satisfaction index had improved significantly and the
company added 31 points to its previous years' score.
The
customer satisfaction survey measures the overall satisfaction
of vehicle owners who visit their authorised dealer
or service centre for maintenance or repair work during
the first 12-18 months of ownership.
Coca-Cola
launches new packaging
Launches innovative "Frosted" bottles of Coca-Cola,
Diet Coke and Sprite in Mumbai Added excitement includes
extension of the Schweppes range - all part of company's
international brand portfolio i.e. Premium water, Tonic
water & Soda water Coca-Cola to make available its
premium juices orange, tomato, strawberry and
multivitamin flavors.
All
these new innovations, have been made available in over
45 select locations across Mumbai city includes
café's, high end restaurants and 5 star hotels.
Coca-Cola
India has launched Coke, Diet Coke and Sprite in new
frosted bottled exclusively in Mumbai. At the same time
Coca Cola has extended the Schweppes range of its international
brand portfolio and would also make available its premium
juices in flavours like orange, tomato, strawberry and
multi vitamin.
All
these new innovations have been made available in over
45 select locations across Mumbai city - includes café's,
high end restaurants and 5 star hotels.
The
premium frosted bottles of Coca-Cola, Diet Coke and
Sprite are priced at Rs35 per 250-ml bottle. The Schweppes
brand portfolio of Coca-Cola launched in India includes
premium water, tonic water and soda water. The Schweppes
range has been priced at Rs30, Rs30 and Rs20 respectively.
Coca-Cola's premium range of juices made available to
Mumbaikars includes flavours like orange, tomato, strawberry
and multivitamin, all in 200-ml bottles, priced at Rs50.
Tata
Tea to position green tea on health plank
Tata Tea plans to launch a number of packet teas in
the Indian market. The company will also launch green
tea under the Tetley banner and premium Darjeeling under
the Tata Gold brand name in India.
Tata
Tea is positioning anti-oxidant-rich green tea as a
health drink for the Indian market and is in talks with
yoga centres, gyms, spas, airlines, health magazines
and cosmetics companies to market its green tea. Such
green tea will be available in two flavours - 'ginger,
mint and lemon' and 'lemon and honey'. The company will
launch the products by end-November in select locations
in the country.
According
to the company, "The market for green tea in India
is at a nascent stage and is below 1 pc of the total
tea market in the country. With Indians becoming more
health conscious, we see great potential for this product
in the coming years. We also have plans to introduce
green tea in sachet form mainly for the institutional
buyers."
The
company would launch four varieties of tea Darjeeling,
Assam, Ceylon and Nilgiris under the Tata Gold
brand. These packets will contain premium orthodox teas.
Amul
introduces ready-to-drink coffee across India
Amul has entered the ready-to-serve coffee market with
the launch of Amul Kool Cafe across the country. Targeted
at `Generation X', Kool Kafe was already being sold
in certain niche markets of Gujarat like Ahmedabad and
Vadodara in the last four months according to the company.
Made
from milk and coffee, this product will now be available
across India in different drink-pack options like disposable
bottles, tetrapaks and cans, it said.
The
product is priced at Rs15 per 200-millilitre bottle
or tetrapak and at Rs20 for a 250-ml can.
The
company is also planning to launch different flavours
of coffee drink including Coffee Mocha, Coffee Sugar-free
and de-caffeinated flavours.
Bisleri
taps flavoured water market
Packaged water company Bisleri, which recently launched
mineral water in the domestic market, has signed an
agreement with New York-based Minerva Group to launch
flavoured water and vitamin water in the US market.
Minerva
Group, which is the holding company, will manage the
manufacturing, distribution and advertising of Bisleri's
flavoured and mineral water, under one of its company
called Apple Tree. While Bisleri will provide the technical
know-how, Apple Tree will be in charge of all the operations
and capital influx.
The
initial investment is close to $5 million in the project.
Bisleri, according to sources, will receive a royalty
of approximately 5 pc for every dollar earned.
Bisleri flavours include rose,
tamarind, cinnamon, lime & lemon, aniseed, nutmeg,
Kevda (Indian wild cactus) and ginger & lemon along
with vitamin water.
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