is new brand ambassador of Godrej No 1
Godrej Consumer Products (GCPL), has signed up Mona Singh, heroine of
tele-serial Jassi Jaissi Koi Nahin (telecast on Sony Entertainment
TV) as the brand ambassador for Godrej No.1 soaps.
that glitters is not gold," translating into all soaps are not Grade
I quality soaps," is the theme of the campaign. In the advertisement
Godrej Soaps and Jassi both stand for the sachchi prakritik sundarta
proposition, according to the company. The campaign emphasises the value
for money proposition of Godrej No 1 soap that produces more lather and
lasts longer (75gm-bar of 'grade III' toilet soap would last for 28 baths
compared to 'grade I' soap which lasts much longer).
No.1 soap, launched in 1922, has a volume market share of 6 per cent and
is the fifth-largest selling soap in the country and is the top selling
soap in Punjab / Haryana with a 20 per cent market share.
India enters hair colourant segment
has forayed into the home-use hair colourant segment with two brands
Schwarzkopf "Silkience" and Schwarzkopf "Palette."
is available in eight shades five basic colours (black, dark brown,
burgundy, medium brown, natural brown) and three fashion colours (wild auburn,
violet brown, golden chocolate), while Palette is available in six shades
natural black, dark brown, medium brown, light brown, dark chestnut
Silkience and Schwarzkopf Palette are priced at Rs399 and Rs99 respectively
and will be available at leading outlets across the top 20 cities in the
country. The company expects this would help the company with a growth of
12 per cent in its topline.
firm A C Neilsen, has estimated the hair dyes and colourants market in India
at Rs270 crore, of which the size of the hair colourant segment is around
Rs84.5 crore and is growing at over 20 per cent annually.
is already present in India in the professional hair colourant business.
The company will soon launch a multi-media campaign in support of the products
along with a direct consumer contact campaign with a focus on in-store beauty
takes on Jet, IA with lower fares
Airlines, positioning itself as a budget airline has announced fares for
the Bangalore-Mumbai sector, which are 35 per cent lower than those of Indian
Airlines and Jet Airways but lower than those offered by Air Deccan.
unlike Air Deccan, which is purely a low-frills airline, Kingfisher promises
frills like in-flight entertainment with television sets for individual
seats and professional models as flight attendants
new fares may start a fare war among the domestic airlines, will be about
40 per cent lower than Kingfisher Airlines' competitors in the Bangalore-Delhi
sector. The airline will operate on this sector from next month. Kingfisher's
lowest fare is Rs3,900 for the Bangalore-Mumbai sector, with the next highest
being Rs4,900 and the highest at Rs5,900.
30 per cent of the seats will be reserved for the first and the second set
of fares and the rest for the highest priced fares. On the Bangalore-Delhi
sector, Kingfisher Airlines has priced the first slab at Rs6,900, the next
at Rs8,900 and the highest at Rs10,900.
Garments plans to make Louis Philippe in to a Rs 350-crore brand
plans to evolve the at present Rs175-crore Louise Philippe brand into a
Rs350 crore business in the next three years. The company plans to spend
about Rs60-70 crore in the next three years in rolling out at least 50 Louise
Philippe branded stores that will be a one-stop destination for everything
in the male wardrobe. By Diwali this year, the brand will have in its portfolio
men's fragrances and inner wear among other categories.
company is currently scouting for licensing agreements with manufacturers
in the men's accessories business to add to the range of accessories currently
on offer in the brand.
the next few months, the company will use a combination of franchisee and
company-owned format to roll out stores in Mumbai and add to the existing
numbers in Delhi and Pune among other cities.
to expand in North
India is planning to expand in the northern part of the country and will
invest more than Rs400 crore, along with suppliers, for a large-scale expansion
company plans to add 14 family restaurants, four McDonald's express and
six Mc Donald's kiosks this year to its current strength of 70 restaurants
in the country. The new outlets will be in Uttar Pradesh, Uttaranchal, Punjab,
Himachal Pradesh and the Union Territory of Chandigarh.
towns and cities to be targeted include Agra, Allahabad, Ghaziabad, Kanpur,
Dehra Dun, Chandigarh and Shimla.
is also expanding its presence across national highways, expressways, railway
stations and places of convenience such as petrol pumps as well.
adspend to grow by leaps and bounds
and Online Association (IOA), believes that Internet advertising will explode
in the entertainment and telecom sectors.
to a survey by the IOA the number of interactive users in India is expected
to go up to 165 million by 2007 from the present 25 million net users and
37 million mobile users and the advertising budget in the telecom and entertainment
sectors should grow by double-digit numbers.
habits of Internet users indicate interesting trends. About 55 per cent
of the online audience surveyed watched over one film a month in theatres,
with 70 per cent preferring Hindi movies. Of these, 77 per cent of online
users are aware of online ticketing while only 22 per cent have bought tickets
online as limited number of theatres sell online tickets.
report said that half the respondents watched movies during the weekend,
while 23 per cent had no specific preference. As far as films on television
are concerned 77 per cent watch Hindi films, 70 per cent watch English films
and 26 per cent prefer regional films and 33 per cent watch at least one
film in a week.
association says it makes sense for film companies to have a healthy presence
on e-commerce sites and cinema halls and multiplexes should invest in online
the viewing pattern, the report said that close to half the respondents
watched movies during the weekend, while 23 per cent had no specific preference.
As far as films on television are concerned 77 per cent watch Hindi films,
70 per cent watch English films and 26 per cent prefer regional films. On
the other hand, 33 per cent watch at least one film in a week.
Info takes pricing war further
Reliance Infocomm has taken its pricing war into the post-paid segment.
has introduced Joy 99, a post-paid plan with a minimum commitment of Rs149
a month, of which the rental component is Rs99. The company says this is
an "aggressive foray into the sub-Rs100 market that accounts for almost
50 per cent of the industry's average monthly post-paid net additions of
plan involves caller line identification presentation charges and plan charges
of Rs25 each, as applicable to all Reliance IndiaMobile subscribers, according
to a news release from the company.
Joy 99 comes with an intra-circle tariff of Rs1.50 for calls to all Reliance
phones, and Rs2.20 for calls to other networks.
watchers say Reliance is due to come out with a 50 per cent discount offer
on its handsets over the next three months. The company is talking to vendors
for bringing down the price to $30 (less than Rs1,500) a piece from the
existing price band of $60 a piece.
Infocomm is targeting a 10-fold increase in its subscriber base from the
current 10.2 million to 100 million over the next 3 years, which would make
Reliance the third largest telecom company in the world after China Telecom
and China Unicom. whose subscriber base is estimated at around 150 million
each by March, 2008.
Sin's 'Little Sinner' shines at Delhi Ad club awards 2004
Wins gold and silver for best print ad campaign amongst 500 entries
Sin the, premium label of ladies footwear by designer Arvind Bajaj was awarded
the gold and silver award for the best print ad campaign in the clothing,
footwear and accessories category at the recently organized Delhi Ad club
awards 2004 in New Delhi.
Carlo and Red tape shoes were amongst the other short listed brands in the
to Arvind Bajaj, Skin Sin will always be at the forefront of fashion and
present footwear styles in India at the same time the designs hit the shelves
campaign was conceptualised by Interact Vision and shot by noted photographer
Tarun Khiwal, whose suave style is ranked as one of the finest in the fashion
photography industry. The advertisement in a challenging and teasing manner
dares the evolved woman of today to not only accept the traits of lust,
greed and anger the so called Sins but implores her to give
in to their temptations and indulge in the materialistic pleasures of life.
Sin is retailed in fashion capitals of Europe and was recently launched
in India at Delhi's posh N-Block Market in GK I. The brand is fast gaining
popularity with the shoe loving fashionistas in the capital.
Sin is all set to open a second show room at Mumbai's up-market Grand Hyatt
categories at the Delhi Ad club awards 2004 included foods, beverages; toiletries
and household care; health and cosmetic care, clothing, footwear and accessories;
consumer durables; homes/decor/leisure; automotive products & accessories;
services for the household sector; business products and services; travel
and hospitality; media; public service; radio; outdoor; new interactive
media; non-traditional media; Copywriter of the Year; Art Director of the
Year; and Agency of the Year.
Airlines offers discounted fares for South-east Asia
Airlines has announced new discounted fares to a number of South-east Asian
destinations including Singapore, Bangkok and Kuala Lumpur.
to a statement, the discounted rates for the Far East start from Rs11,237
for a Mumbai-Colombo-Bangkok-Colombo-Mumbai trip and Rs12,677 on the Mumbai-Colombo-Singapore-Colombo-Mumbai
sector. Likewise a Mumbai-Colombo-Kuala Lumpur-Colombo-Mumbai round trip
fare is priced at Rs13,548.
special offer is valid till the end of July on any SriLankan Airlines flight.
has also announced special rates on specific flights from several of its
Indian destinations. It has announced a special fare of Rs11,420 each on
the India-Colombo-Singapore - Colombo-India sector and the India-Colombo-Kuala
launches new Libero LX
has launched 100 cc bike Libero LX with an advanced technological design.
According to the company, "Libero LX will set new standards in the
executive commuter category and will be backed by the international Yamaha
experience and technology. With the launch of the new Libero LX now and
Crux S last month, we have embarked on an aggressive marketing strategy
by giving a fresh look to our bikes and expect to tap a larger commuter
base in the Indian two-wheeler market."
from attractive looks the new Libero LX gives a new superior engine, fuel
efficiency and a better road grip. The new front panel with the much awaited
fuel indicator in the Libero LX allows the rider to conveniently assess
mileage, by the fuel quantity left in the tank. The speedometer has also
bike comes with the revolutionary AIS (air induction system), a modified
head cylinder and a new oxidizing catalyst inside the muffler to meet the
emission norms for 2005. The breather pipes and AIS intake hose have been
connected to the air filter to ensure the flow of filter air to the engine
to enhance the engines performance. And also increases the life of the engine.
design concept for the exterior styling of Libero LX mixes solidity with
comfort. The new double seat with double cushioning offers the rider and
passenger comfortable and ample space. The new seat design significantly
improves the rider's ground contact while keeping the knee-bending angle
when riding within comfortable limits. Dynamic graphics on fuel tank, cover
tails and side covers enhance the visual appeal and give the bike its special
shape and look.
by the 106cc, 4-stroke, air-cooled SOHC Advantech engine of to delivers
optimum power, excellent mileage and smooth gearshift Libero LX has a new
mounting arrangement with TFF assembly that allows ease of serviceability.
Clutch and brake wires sport a new design without adjustors at the top.
with high performance spark plugs recommended by leading automobile manufacturers
around the world the bike's