US-based global direct-selling cosmetic major Mary Kay Inc has announced its
plans to enter India, with an investment of $20 million over the next five years.
direct-selling major will operate via its Indian subsidiary, Mary Kay Cosmetics
India Pvt Ltd., and will use its investment to set up centres, develop its product
portfolio, and train beauty consultants.
Kay''s introduction to the Indian market is marked by the launch of a product line
of around 60 products, designed specifically for the Indian market. The company
plans to expand the portfolio shortly. It has also set up a beauty centre in Delhi
to train consultants.
to KK Chua, president, Aasia-Pacific, Mary Kay, the company will invest $6-$7
million in its first year of operation.
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