Videocon Telecom forays security and surveillance market

Videocon Telecom, Venugopal Dhoot Group's telecom arm, has forayed into the security and surveillance market with a new brand, 'Videocon WallCam', a month after, the company ventured into another businesses, hoping to post Rs1,658 crore revenue in the financial year 2017-18 from both new and existing ventures.

The brand will launch a range of security and surveillance products with its prime focus on video surveillance products to cater enterprise, government, institutional and retail (residential and small commercial set-ups) segments.

The brand will roll out video surveillance products such as Analogue High Definition (AHD), Internet Protocol (IP) and wireless cameras, Digital Video Recorders (DVRs) and Network Video Recorders (NVRs), Video-Door Phones and intrusion alarms among others. It will also offer customised security solutions to institutional, corporate and government sector, including Pan, Tilt & Zoom (PTZ) and vandal-proof cameras, mobile vehicle cameras, access control systems, scanners and detectors, number plate reader solution, central monitoring system, boom barriers, X-Ray baggage inspection system, cloud storage with secure remote access among others.

The company has finalised its range of products to be offered in the institutional and retail market segments, and is now scouting for system integrators and distributors for its go-to-market. The company is also seeing a lot of synergy from its existing business lines, including its broadband business for IP based solution, cloud storage and access; and DTH business for installation of CCTV.

Videocon is already engaged in select government and enterprise security and surveillance projects and has bagged many prestigious accounts in the domain, and with the launch of its own brand, VideoconWallCam is eyeing 15 per cent of the organised player market share by the end of FY 2019 and aims to be among the top 3 players in the category by 2021.

''The current Video surveillance market of about Rs3,650 crore is 55 per cent of the overall Rs6,600 crore security and surveillance market and is projected to grow at a CAGR of 26 per cent and reach Rs9,150 crore by 2021, which is 2.5 times the current market size. The growth will be driven by households, including small commercial establishment (shops and offices) segments and the key success factor for market expansion will be affordability, ease of use (plug n play), and quality,'' Arvind Bali, CEO at Videocon Telecom said.

''This is where Videocon as a brand has its expertise in. We are all set to enter this market in a big way and capitalise on brand acceptability, manufacturing capabilities, R&D, distribution strength and reach,'' he added.

In June, the company ventured into new businesses, including retailing of CCTV cameras, smartphone accessories, smart homes and city solutions and mobile VAS.

The operator, which had shut its operations in the Punjab circle this year, expects new businesses to rake in Rs300 crore and the remaining Rs1,358 crore from the existing business this year.