Unitech Wireless has appointed Leo Burnett India as its creative partner to design a communication approach that helps launch and differentiate the brand. The agency has been tasked to build awareness of the new brand in India by developing and implementing an integrated brand communication approach across all touch points.
Leo Burnett was selected as an outcome of a competitive multi-agency pitch that included leading agencies from across the country.
''The telecom category and the mobile consumer are evolving rapidly and it is important that we sharply focus on consumer segmentation and consumer insights. Leo Burnett's insights on evolving consumers and its richness of ideas to engage intenders, loyalists and users alike, were impressive. We look forward to working with Leo Burnett on everything from product propositions through to robust go-to-market communications strategies'', said David Meneghello, head sales and marketing, Unitech.
"Mobile telecommunications is not only one of the fastest growing industries today, it is also one of Leo Burnett's core competencies both regionally and globally. We are all thrilled and proud of this win. I would like to thank Unitech Wireless, our new client, for its trust and new partnership. Combining our best-in-class network knowledge with strong local resources and expertise, we shall launch and build the new brand into a strong market player in India", said Jarek Ziebinski, president - Asia Pacific for Leo Burnett.
''Envisioning new brands and making them come alive in the market place is the most exciting part of our business. We are delighted that Unitech Wireless has chosen us as their partner for this exciting task. We look forward to weaving some magic together'', said Arvind Sharma, chairman India Sub-continent for Leo Burnett.
The 'centrality of the customer' will not only reflect in brand communication but also seamlessly flow into the multiple touch points, including for instance, the retail design.
''Our brand is about people and their experiences as consumers. It will only be as strong as its weakest touch point. Therefore, our brand focus will be holistic and our positioning will be backed by an acute understanding of the consumers and how they interact with the category'', said Meneghello.
On the likely spend on the communication campaign, he added, ''The numbers will be on a modular basis based on the requirements during various phases. Our spend will reflect the needs to establish a strong telecommunications brand in India''.