Toyota Kirloskar Motor Pvt Ltd is hoping to get its largely stagnant sales numbers
for its Toyota Corolla model moving this calendar year via internet marketing
and festive schemes, along with a launch of a special limited edition.
Japanese car major, which is present in India thorough its joint venture company
with the Kirloskar group, is expecting to push the Corolla''s sales to 8,000 units
this year, as compared with 7,000 last year.
some time now, sales of the Corolla have been more or less stagnant, even as competitor
Honda''s Civic and City models, which are part of the same segment, have seen healthy
to B Ashish Kumar, general manager, Toyota Kirloskar Motors'' marketing division,
value additions and attractive offers have assisted the company to push up sales
of the Corolla. According to him, the limited edition of the Corolla received
a huge response from the market, with the company selling 300 Corollas since the
launch of the program in June 2007. What is interesting is that half of these
sales, i.e. around 150 cars were sold via internet marketing.
company is also planning a festive season campaign to further boost sales of all
said Toyota''s vehicle sales this year would be led by Innova, which will grow
to 45,000 units this year from 40,400 units last year. For its Camry model, the
company expects the car to overshoot the targeted 1,000 units, and attain 20 per
cent higher volumes at 1,200 units this year, as compared to 700 units last year.