Tata Teleservices says completes roll-out of its customer service charter

Tata Teleservices Limited, , which provides wireless telecom services on the CDMA and GSM platforms, ysterday said that it had completed the roll-out of its path-breaking Customer Service Charter for Tata Indicom customers, under which the company guarantees pre-determined levels of service and support - and includes compensation clauses to pay back customers if the set service levels are not met.

This initiative was first announced on 3 March 2010, to commemorate the 171st birth anniversary of Tata Group Founder, Sir Jamsetji Nusserwanji Tata, who sowed the seeds of industrialisation in India. (See: Tata Teleservices plans to compensate subscribers for poor service)

The telecom service provider said that its customer charter has now been implemented across its 22 circles.

The charter, a first-of-its-kind endeavor in the Indian telecom industry, is aimed at ensuring that customer service emerges as a key differentiator for telecom operators.

It focuses on several identified aspects of customer interaction, with the larger objective of creating top-class service standards and benchmarks. The charter will fulfill customer commitments across five  areas identified by Tata Teleservices, with compensation clauses built in, wherein the company will pay customers if pre-set service levels on any of those parameters are not met.

''The Charter is a reaffirmation of TTSL's commitment to the person who makes the biggest difference to our lives - the customer," said Anil Sardana, managing director, Tata Teleservices, announcing the launch of the charter.