The upwardly mobile now have another holiday option. The Sahara India Pariwar
has announced its entry into the Rs65,000 crore luxury holiday business, and is
planning for revenue targets of Rs100 crore within the next three years.
as Paradiso, the company will provide high-end customised luxury holidays, which
will fall into the price band of Rs14,400 to Rs18,40,000 per night.
CEO Romi Datta is optimistic of achieving revenue targets of Rs100 crore within
the coming three years. He said that the company has tie-ups with 165 luxury properties
across, Italy, France, Scotland, Ireland and the UK.
domestic travel market is pegged at $450 million, and is estimated to grow at
20 per cent. It is expected to tally around 80 lakh outbound travellers by 2008.
to the company, of the eight million "rich" Indians who fall into the
target income segment of Rs30-40 lakh per annum, only about one million are supposed
to have spent on luxury travel in 2006.
company estimates that this would triple in the coming three years, for which
Paradiso will need a focussed approach to address the needs of brand conscious
company''s marketing strategy covers partnerships and tie-ups with wealth management
by the banks, one-on-one relationship management with its target customer segment,
along with high-end advertisements. The company would initially operate the travel
business from Delhi and Mumbai, and expand its base to cover Bangalore and Chennai
in about six months.