New Gillette campaign pushes brand beyond shaving
01 July 2009
Procter & Gamble's Gillette has launched a new global advertising campaign to reach males who use other grooming products.
Gillette celebrity promoters golfer Tiger Woods, tennis' Roger Federer and baseball's Derek Jeter feature in a 30-second TV spot about how men overcome moments of doubt.
That and other advertising tied in Gillette shavers with shampoos, deodorants, hair gels and body washes introduced in the past year.
Gillette says this is its biggest campaign after it was acquired in 2005 by Cincinnati-based consumer products maker P&G.