ITC launches new range of personal care products

Expanding its range of personal care products, and following the successful launch of Fiama Di Wills shampoos, ITC today presented yet another world range of products for the Indian consumer through its new range of Fiama Di Wills Shower Gels.

Fiama Di Wills'' new premium range offers three transparent shower gels with suspended beads. They are:

  • Mild Dew, enriched with soft beads, peach and avocado extracts for soft moisturised skin
  • Clear Springs, enriched with jojoba beads, seaweed and lemongrass extracts for clear healthy skin
  • Exotic Dream, enriched with glitter beads, bearberry leaves and black currant extracts for stimulating freshness

The Fiama Di Wills range of shower gels are available in 200 ml bottles

ITC has also recently launched its fourth shampoo variant, Silky Strong, enriched with oils of macadamia nut and babassu. This is in addition to the Fiama Di Wills range launched earlier in the form of Everyday Mild, Aqua Balance, and Volume Boost.

ITC has also today also launched the Superia range of soaps and shampoos in select markets.

Superia is available in a range of four soap variants and two shampoo variants. The soap range includes Fragrant Flower with the fragrance of rose and lavender oil; Soft Sandal with the fragrance of sandal and almond oil; Natural Glow with neem and coconut oils and Healthy Glow with orange oil

The new shampoo range includes Shiny Black with triple conditioners and with hibiscus and brahmi extracts and Vibrant Green with triple conditioners and amla and arnica extracts

The company says that the Superia soaps and shampoos are the outcome of three years of extensive product development by its scientists at the ITC Research and Development Centre. Consumer insights based on detailed understanding of the modern Indian consumer led to the development of these products and brand experience and the aesthetics and packaging for the products have been developed with leading designers and "researched amongst hundreds of consumers."

Superia soaps will be available in sizes ranging from 50g to 125g, and the shampoos in 125 ml and 55 ml.