Fiat Linea's eye-catching ad
21 January 2009
The new television commercial for Fiat Linea does hold your attention.
It begins with a father and son walking on street with luxury stores. The son is attracted by the shop windows with toys and stops by, looking into the stores. His dad pulls him away as if he is in a rush.
This happens a couple of times and suddenly the father stops by a window and can't help staring – he is looking at the new Fiat LInea.
Now the son tries to pull his father away.
The basic thought behind the campaign is "Admiration Guaranteed," where the core idea was to showcase the good looks and styling of the new model.
Bates 141 has created the launch TVC for the mid-sized Linea from Fiat India, whose rivals include the Ford Fiesta, Honda City, Hyundai Verna and Maruti SX4 in its category.
The creative team includes Sonal Dabral, Sanjay Sipahimalani, Kaushik Mitra, Joseph Desouza. The production house is Corcoise Films and the film has been directed by Prasoon Panday.