Bharti Airtel said on Monday it will integrate all mobile wallets and other digital modes on its online recharge platform to facilitate payments by its customers.
"Based on customer feedback and in order to deliver a more consistent digital experience, we have decided to refresh our online recharge interface and bring all payment platforms under a single umbrella," Bharti Airtel said in a statement.
At present, Airtel customers need to make payment for online recharges and DTH accounts through various mobile wallets or digital platforms.
Airtel said that this has resulted in a fragmented customer experience and also an increase in customer complaints relating to online recharges.
"Going forward, Airtel will integrate all mobile wallets on its website and other digital platforms like MyAirtel app, and customers will have these wallets as payment options along with other modes such as credit card, debit card and net banking," the statement said.
Airtel has over 24 crore mobile customers, 36 lakh landline customers and 1.1 crore DTH customers in India.
The telecom major also said that it has revamped and rolled out 'company owned company operated' (COCO) Airtel stores across the country. To date close to 550 COCO stores in multiple formats have been opened across the country. These COCO stores are supplemented by over 2,400 franchise retail stores across India, the statement said.