Infosys to acquire Wongdoody

IT services firm Infosys has signed a definitive agreement to acquire US-based creative and consumer insights agency, Wongdoody, for a total consideration of up to $75 million.

The move strengthens Infosys’ creative, branding and customer experience capabilities, and demonstrates its continued commitment to bringing innovative thinking, talent and creativity to clients around the world, the company said in a statement.
“We are focused on partnering with global brands and CMOs to help them on their digital transformation journeys, by developing a digital experience services ecosystem with services ranging from strategy, design and user experience, to creative and digital marketing across the customer experience value chain,” said Ravi Kumar S, President & Deputy COO, Infosys.
“Wongdoody’s expertise in driving innovative creative solutions is already yielding significant results in our initial collaborations with clients, and this acquisition will further enhance Infosys’ capabilities in this space,” he added.
Wongdoody, with studios in Seattle and Los Angeles, brings to Infosys creative talent and deep marketing and brand engagement expertise. The agency is known for its fully-integrated campaigns, omni-channel programs, expertise in connecting digital experiences to physical in-store experiences, and capabilities to create multi-platform content that marries data and analytics with creative expertise to drive compelling, sharable content.
With services that include strategy, research and insights, brand and marketing positioning, creative design, advertising and production, WONGDOODY elevates global brands across industries from telecommunications and consumer electronics, to healthcare and consumer packaged goods.
“Joining forces with Infosys gives us the power to implement our creativity in ways that weren’t possible before. Brand experiences, powered and backed by Infosys’ digital and technological might, can change the trajectory of our clients’ businesses and revolutionize how customers experience their brands,” Wongdoody Founder and Chairman Tracy Wong said.
The acquisition is expected to close during the first quarter of fiscal 2019, subject to customary closing conditions. GP Bullhound acted as the exclusive financial advisor to Wongdoody.