BBDO wins silver in PR Lions, Ogilvy bronze in Promo Lions at Cannes 2010
22 Jun 2010
BBDO India, the sole Indian shortlist in the PR category, has bagged a silver medal at the ongoing Cannes International Advertising festival.
Ogilvy India also won itself its first award in Promo Lions category by bagging a bronze.
The award winning entry for BBDO is its ''Women Against Lazy Stubble'' campaign for Gillette. The Gillette Mach3 Shaveathon created a Limca record and saw 2,000 men shave in public during the campaign.
Paul Taaffe, jury president, said the campaign was exciting because it created a buzz around a low-interest category like shaving.
Ogilvy's winning entry was the Meltdown campaign created for All India Council for Mass Education and Development, which focused on global warming.
The agency distributed ice-creams to kids in association with ice-cream brand Rollicks. The ice candies bore a printed message on the stick alongside a picture of a distressed polar bear. The message being, ''When polar ice melts, they die. Stop global warming.''